AAF President-CEO Wally Snyder to Retire

Search Committee Formed to Find Replacement

By Published on .

NEW YORK (AdAge.com) -- After a 15-year tenure, American Advertising Federation President-CEO Wally Snyder will retire in November 2008, the group said.
Wally Snyder
Wally Snyder Credit: AAF

The Washington-based AAF has assembled a 10-person search committee -- which includes marketing executives from Kellogg Co. and the NYTimes.com, Leo Burnett Worldwide exec VP-general counsel Carla Michelotti, and Mr. Snyder himself, among others -- to identify a successor to lead the national trade association.

The AAF seeks a senior-level executive from either a marketing or public-policy background with experience managing an organization with numerous stakeholders.

Mr. Snyder's successor will be elected at the next AAF National Conference, taking place in Atlanta, in June 2008. Mr. Snyder has agreed to aid the new president-elect during the transition period until his scheduled retirement next November.

"It has been a joy to work with our diverse membership in the AAF, including advertising clubs and federations, corporate members and college chapters, and I look forward to working with my successor in the transition," Mr. Snyder said in a statement.
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