Plans Move After His Publicis Contract Ends

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SAN FRANCISCO ( -- Legendary adman Hal Riney said he plans to start a new advertising agency when
Hal Riney plans a new ad agency.
his contract with Publicis Groupe ends.

Mr. Riney, chairman emeritus of Publicis' Publicis & Hal Riney, San Francisco, made the comment during an acceptance speech at an awards dinner of the 2002 American Association of Advertising Agencies' Creative Conference here Wednesday.

Lifetime achievement
Mr. Riney and Phil Dusenberry, formerly chairman of Omnicom Group's BBDO Worldwide, New York, were the first two recipients of the 4A's Lifetime Achievement awards. The award is expected to continue annually, 4A officials said.

After Keith Reinhard, chairman of Omnicom's DDB Worldwide, paid tribute to the two award winners, Mr. Riney stepped up to the podium to say a few words. He modestly called the tribute to himself and Mr. Dusenberry a "great exaggertion of our talents," and then added his intention to start another ad agency when his Publicis contract runs out, "if the rules allow."

He added that he expected to win another such award "in my next agency lifetime" and concluded by quoting his famous Bartles & Jaymes character: "I thank you most sincerely for your support."

Chairman emeritus move
Mr. Riney sold his shop, Hal Riney & Partners, to Publicis Groupe and announced his retirement earlier this year. He had been chairman of the agency, but had scaled back his activities.

Mr. Dusenberry, known for his work for Pepsi and most recently for the New York Miracle campaign, penned some of the most famous taglines in advertising, including General Electric Co.'s "We bring good things to life" and Visa's "It's everywhere you want to be." He also wrote the screenplay for The Natural, a 1984 movie starring Robert Redford.

'Personal integrity'
"Each, in his unique way, personifies the rare combination of talent, achievement and personal integrity to which we all aspire," Mr. Reinhard said in his opening remarks.

Some 200 creative executives are attending the sessions, which kicked off Wednesday with the first Jay Chiat Memorial Golf tournament, proceeds of which will be donated to a charitable organization.

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