Guy Hayward to Lead JWT in the U.K.

Also on the Move: Lisa Sepulveda, Eve Kornblum, Guy Williams, Garry McGuire Jr.

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Guy Haywood
Guy Haywood
Guy Hayward was appointed CEO of JWT in the UK. Mr. Hayward originally joined JWT, London, in 1987 as a graduate trainee, eventually landing at JWT, Barcelona, as an account director in 1990. During his tenure, he helped launched Adidas' 'Impossible Is Nothing' campaign and led other agency startups, including Sony. He later moved to WCRS and then to Wieden & Kennedy, Amsterdam, where his team produced some of the most awarded creative work for Nike to date.

Weber Shandwick announced that Lisa Sepulveda will join the firm as president of its Global Consumer Marketing practice. Ms. Sepulveda was previously North American CEO at Euro RSCG Worldwide, where she oversaw U.S. operations and led integrated teams across multiple practices since 2006. Prior to her tenure at Euro, she was general manager and exec VP for the consumer brands practice at Edelman. She also established their global consumer health practice, leading the prescription to over-the-counter switches for Advil and Claritin. One of Ms. Sepulveda's most noteworthy campaigns was for Dove's entry into the beauty category, launching the integrated "Dove Campaign For Real Beauty."

Deutsch, New York, has appointed both Eve Kornblum and Guy Williams as exec VP/co-director of broadcast production, filling the position left vacant by former director-broadcast production Jim Frame. Ms. Kornblum is being elevated from her role as exec VP-director of content production. She began her advertising and production career at Deutsch in 1997 as an assistant producer, and has worked on big-budget productions integrated across a broad range of media, as well as lower-budget guerrilla efforts. In his 15-year tenure at Deutsch, Mr. Williams has worked on almost every client and major broadcast production assignment at the agency, including Tylenol, Revlon, Snapple and Novartis. He is being elevated from senior VP-executive producer of broadcast production.

AccuWeather has named Bill Stephen its VP-global advertising sales. The newly created position will oversee worldwide advertising sales for AccuWeather's TV, internet and mobile-web properties and will help meet demand for integrated advertising campaigns. Mr. Stephen is a veteran sales and marketing executive who has driven revenue for AOL, Ziff Davis and multiple Time Warner properties, and has sold advertising for two site launches, JumpTV International and Lat34.Over the past year, the wired web site has grown 21% in terms of unique visitors.

The Publishers Clearing House Online Network tapped Andrew Zucker as its new chief revenue officer. Mr. Zucker was most recently chief sales officer at Seevast, the parent company of Pulse 360 and Kanoodle, a cost-per-click and search-ad network. Prior to that, he led national media-sales efforts for IAC/InterActiveCorp as head of ad sales and marketing solutions for its portfolio of websites including Ticketmaster,, Evite, Citysearch, HSN and Expedia.

Garry McGuire Jr. was named CEO of Danoo, a digital location-based media network. Most recently, Mr. McGuire was chairman of Icon Internet Ventures, which owns and publishes websites that aggregate target audiences. Danoo delivers Nielsen-measured cable TV to health-club users and airline travelers through its IdeaCast Captive TV platform. It also provides targeted digital media in coffeehouses, cafes and airports through its Danoo Digital Media platform.

Next Marketing has hired Mark Rothenberg as VP-business development, and in doing so establishes a presence for the Atlanta-based experiential-marketing agency in the New York market. Mr. Rothenberg, who most recently served as senior corporate director-marketing for Cox Enterprises, will be based in New York and will lead all aspects of Next's new-client growth strategy.

Cindy Panchula joined, the online advertising network for Brand advertisers, as VP-finance. Ms. Panchula comes to Brand from Goldman Sachs, where she spent more than 10 years, most recently as VP-equity capital markets; and technology, media and telecom investment-banking. During her tenure at Goldman Sachs, she led initial public offerings for technology companies including Baidu,, DataDomain and VistaPrint, and executed merger-and-acquisition transactions for companies including eBay, Hotwire and National Semiconductor.

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