People on the Move: Alain Groenendaal Named President-CEO of Grey Latin America

Also on the Move: Andrew Speyer, Elizabeth Coveney, Keith Levy, Joe Warren, Craig Nowokunski, Michael Saperstein, EJ Laratta

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Alain Groenendaal
Alain Groenendaal

Alain Groenendaal has been elevated to president-CEO of Grey Latin America. Mr. Groenendaal joined Grey in 2008 to lead Wing , the marketing-communications shop focused on the intersection of the U.S. Hispanic, Latin American and general markets, and will continue to he Wing 's president-CEO. He was previously general manager of La Comunidad. He also spent two decades at Leo Burnett, where he rose to senior VP-regional account director in Latin America, working on such blue-chip accounts as Visa , P&G, Citibank, Bacardi, Kellogg's, Disney, United Airlines and Federal Express.

Grey Group also announced the promotion of Andrew Speyer to managing director of Wing . He joined Wing in 2010 as VP-head of strategy. He had held senior strategic planning posts at Zubi Advertising and La Comunidad.

Elizabeth Coveney has joined Arnold Worldwide as managing partner and executive director to lead the McDonald's business. Ms. Coveney, who is based in Arnold 's Boston headquarters, was VP-national accounts in the foodservice division of Coca-Cola North America. Ms. Coveney honed her marketing expertise while rising through the ranks over 24 years at Coca-Cola. In her most recent role, Ms. Coveney served as business leader for the U.S. Field Team and was responsible for setting strategy, managing sales revenue and profit goals, and leading multiple growth initiatives. She also spent six years leading the regional McDonald's team in New England.

Keith Levy, former marketing chief for Anheuser-Busch, has been named president of pet-food maker Royal Canin USA, owned by Mars Petcare. Mr. Levy left the brewer more than a year ago after a 24-year career spanning a variety of leadership positions. Mr. Levy continues to serve on the board of event marketing and social-media company uHaps Media.

Joe Warren has been named exec VP-director of client services for MPG U.S. Mr. Warren was previously senior VP-group planning director at MediaVest, working on the key account of Kraft Foods North America. Mr. Warren's team launched Kraft One, the integrated Publicis offering dedicated to the Kraft business. Before that , Mr. Warren was at Universal McCann, where he oversaw the Intel business globally.

Kimberly-Clark has promoted Craig Nowokunski to VP-North American customer development. His range of responsibilities will include shopper marketing, customer supply chain, and Canadian sales. Mr. Nowokunski most recently led the Walmart Stores customer team as VP.

Video-entertainment brand Machinima has appointed Michael Saperstein, previously director-digital sales for NBC Universal, as VP-sales, Eastern U.S. Based out of Machinima's New York office, he will manage its regional sales efforts, with plans to reach into the Canadian market. Additionally, Edward "EJ" Laratta has been selected as Machinima's VP-sales in the Central and Western U.S. Before joining Machinima, he worked at Microsoft Advertising and most recently oversaw Xbox sales in the Central region.

GlobalHue, a marketing-communications agency that works with clients such as Jeep and Verizon Communications, announced a series of internal promotions and hires: Maria Lopez-Knowles has been promoted to president-GH Latino from exec VP-client services. Vida Cornelious, previously senior VP-executive creative director, is now chief creative officer. Michael Jacobs has been promoted to chief digital officer from exec VP-executive creative director, and will be solely responsible for establishing and maintaining the full-service digital division of GlobalHue. Matt Lee has joined GlobalHue as senior VP-business. He was most recently at WaitAway, where he developed and brought to market a web-based software application designed to help hospitality businesses manage wait-list, reservations and CRM initiatives via mobile paging. Mr. Lee was previously VP-business development and operations director at MRM Worldwide and had also spent nine years with TBWA/Chiat/Day in New York and Los Angeles. Jorge Abascal has joined GlobalHue as senior VP-creative director from MRM Worldwide, where he led a team of art directors and graphic designers to create nearly two dozen TV spots for the 21st Auto Insurance. He was previously the creative director at CCA.

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