Joseph Tripodi Hired as Speculation Builds Over Review

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CHICAGO ( -- Allstate Insurance Co. today named a new marketing chief, filling a post left open since June.

Joseph Tripodi, chief marketing officer for the Bank of New York, succeeds Robert Apatoff, who left the company to become president-CEO of Rand McNally & Co. Mr. Tripodi, whose title will by senior vice president and chief marketing officer, joins the Northbrook, Ill.-based insurance giant Nov. 3.

Mr. Tripodi, 48, was at Bank of New York for 11 months. Prior to that he was the marketing chief of Seagram Spirits & Wine Group, and the executive vice president of global marketing for Mastercard International.

'New investments'
In a statement, Edward M. Liddy, Allstate's chairman, president-CEO, said, "We are making new investments in marketing and advertising and Joe will serve as the leader of a consolidated marketing department that will improve brand awareness and focus on consumer needs."

It is unclear how Mr. Tripodi's arrival will affect Publicis Groupe's Leo Burnett USA, Chicago, Allstate's ad agency for 45 years. Of late, there has been speculation that insurance agents have been unhappy with the nearly 2-year-old ad campaign "The Right Hands Make All the Difference" and that the account may be put into review.

Allstate spent $121.8 million in measured media in 2002, according to TNS Media Intelligence/CMR.

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