Amid Account Losses, Fallon Loses Creative Director

Kerry Feuerman Left Agency After 13 Months; Todd Riddle Named Successor

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CHICAGO ( -- Fallon's top creative, Kerry Feuerman, is leaving the agency after only 13 months.
Todd Riddle will take over as top creative at Fallon.
Todd Riddle will take over as top creative at Fallon.

The exit adds to a tough spring for the Minneapolis agency, which since April 1 has lost two of its longest-held and highest-profile creative accounts (United Airlines and Citi) and lost in the finals of a global creative review it badly wanted (Volvo).

Resigned last week
Now comes the news that the Publicis Groupe agency has lost its creative director as well. Mr. Feuerman, who resigned last week, had worked previously at Leo Burnett and the Martin Agency. He will be succeeded by Todd Riddle, a group creative director at Fallon since 2002 who worked on the Travelers Insurance, Bahamas and Holiday Inn accounts.

"Todd delivered a high volume of exceptional creative work over the past year -- with successful campaigns for Travelers and Bahamas -- further showcasing his creative abilities and leadership potential," agency Chairman Pat Fallon said in a press release announcing the move. "More importantly, he has a strong sense of business and is a good listener -- that's why he is so valued by his clients."

Before joining Fallon, Mr. Riddle, 43, worked at Boston agencies Arnold Worldwide and Hill Holliday Connors Cosmopulos. In a statement, he said: "Fallon has a great legacy, a lot of great clients, and a lot of extremely talented and bright people throughout the company. It's a privilege to be part of this brand's story at any level."

Attempts to reach Mr. Feuerman weren't immediately successful.

Reviving new-business fortunes
Reviving the agency's new-business fortunes will be a likely focus for Mr. Riddle. The agency's work on BMW earlier this decade was widely praised, but the shop has struggled, despite laborious efforts, to re-enter the auto category, recently losing to Arnold and Nitro in the final round of Volvo's global pitch.

Financial services will be another category of focus, following the recent loss of the bulk of the Citi account, which it held for seven years, to Publicis.

Those struggles come on the heels 5.3% revenue decline during 2006, according to Advertising Age's 2006 Agency Report.
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