Lisa Brown Gets New Duties in Executive Shuffle

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NEW YORK ( -- America Online today moved quickly to fill a vacancy in its marketing ranks, naming Lisa Brown executive vice president for AOL Interactive Marketing, the company said.

Ms. Brown takes over for Robert Sherman, who resigned as president from the AOL Time Warner unit late last month after a little more than a year on the job. Mr. Sherman was in charge of AOL's entire interactive marketing organization.

Ms. Brown, who was hired by America Online CEO Jon Miller last November as an executive vice president, will now oversee AOL's entire interactive marketing organization, the same duties previously managed by Mr. Sherman, to whom she reported. However, she will not assume the title of president, according to a company spokesperson.

Ms. Brown will report to Ted Leonsis, vice chairman and president of AOL Core Services.

Other executives
Lon Otremba, an executive vice president in the same unit will also report to Mr. Leonsis on special projects, according to the spokesperson. Michael Barrett, executive vice president for sales of worldwide interactive marketing, will report to Ms. Brown.

In her old role, Ms. Brown worked with AOL's brand marketing

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and broadband groups to build integrated sponsorships and other marketing programs for advertisers.

The beleaguered online division of AOL Time Warner has a lot on its plate these days. It is actively marketing AOL Broadband, readying the new AOL 9.0, set for a fall release, and preparing a brand campaign. Omnicom Group's BBDO Worldwide, New York, which has AOL's broadband advertising duties, and Wieden & Kennedy, Portland, Ore., are competing to win the branding responsibilities. No decision has been made yet, though a campaign is due by mid-June, a spokeswoman said.

AOL faces ongoing investigations into its ad sales activities by the U.S. Department of Justice and the Securities and Exchange Commission.  

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