Bailey Lauerman Names Roman Paluta VP-CMO

Carmichael-Lynch Veteran Will Be Charged With Expanding Client Roster

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CHICAGO ( -- Nebraska-based Bailey Lauerman has hired Roman Paluta as VP-chief marketing officer.

Roman Paluta
Roman Paluta
Mr. Paluta, 49, a 20-year industry veteran, spent the past 10 years at Carmichael-Lynch, where he first led account management and spent his last eight years as CMO, leading new-business efforts. He helped lead the agency to account wins such as Subaru of North America, Noodles & Co., A.G. Edwards, Progressive's Drive insurance brand and Sierra Nevada beer. He previously worked at Leo Burnett and Campbell Mithun.

At Bailey Lauerman, Mr. Paluta will be charged with expanding a client roster that already includes the likes of Allstate, TD Ameritrade and ConAgra Foods. "Bailey Lauerman is committed to producing great work and building strong brands, and we appreciate our role in helping our clients be more successful," said Jim Lauerman, CEO and chairman of Bailey Lauerman, in a statement. "We are especially excited to have Roman on board. His strategic insight and significant brand experience will contribute to our continued client growth and creative momentum."

The shop, which has offices in Omaha and Lincoln, posted U.S. revenue of $9.1 million during 2008, up 3.7% from a year earlier.

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