Brady's Bunch

By Published on .

Tom Morrissy (no "e"), the new boy on the block at Entertainment Weekly, just promoted to publisher, is a Notre Dame man with four kids, who says, "last year was our best year ever, and right now we're 100 pages ahead of last year." The last two quarters made the difference. And the 4th quarter? "We're waiting. People are buying later." EW Prez Andy Sareyan says in January they'll increase the rate base from 1.65 million to 1.7 million but that on some issues, they score as high as 1.83 mil. Just back from the Emmys, both men said cable execs at their party "were very happy " but network suits less so. What about Peter Bogdanovich's remark there are no enduring stars, only "disposable" ones these days? Andy agreed, but said his mag isn't about celebs but about product. Their Johnny Depp cover sold well, however, though their Brando obit cover didn't. "Movies are still bigger than TV for us and we have more respect from Hollywood biggies than ever before." Andy dotes on their "must-list" feature, says it's a "must-read," and dismisses monthly Premiere as competition because of its deadlines. And the election? Says Sareyan, "For the next few months, it would be better for magazines if Bush won. It's a little quiet right now."

Declan Moore was named to the new post of GM at National Geographic Magazine International and will relocate from Washington to London. He'll be responsible for international ad sales for the 25 local language editions and other media properties. He reports to Sean Flanagan.

Anne Triece reports Metropolitan Home is up 14% in ad pages through August and they're increasing their frequency from bi-monthly to 10 times next year. Huzzah!

Owner Cyndi Lee of Yoga Journal (they claim a paid circ of 310,000) hired as publisher Lynn Lehmkuhl, formerly with Ladies' Home Journal, who is also a certified yoga teacher.

Privately held, 31-year old Entrepreneur magazine, says Publisher Carrie Fitzmaurice, sees "a better 2005" ahead, after "overall being down this year." For one thing she's hired "a lot more experienced sales people" and she says it's easily delivering its 550,000 rate base. "We went back to the way we were and our core numbers held."And the Entrepreneur Web site? "It's huge and very profitable," says tall, blonde Carrie, a buoyant new mom.

Is Britney still married, or not married, and who cares?

Most Popular
In this article: