Brady's Bunch

By Published on .

Bonnie Fuller and the tabloids get most of the ink, but David Pecker's American Media has a not quite secret-weapon in their hot active lifestyle group spearheaded by Shape. I lunched with Group Publisher Diane Newman and Deb Mignucci, publisher of Fit Pregnancy, to learn more. Shape's circ is up to 1.65 million and is "the most profitable and most revenue-producing" in the group. "Last year we sold 1,300 pages of advertising and beat Self in market share for the second year in a row." And it is Self, says Diane, that's their principal rival. Diane has the usual magazine background (Redbook, Fitness, et al) but Deb comes out of the Internet, where she was VP-advertising for Fit Preggers is a 12-year-old bi-monthly with a circulation of half a million, selling 400 to 500 pages of ads per year (this year to date they're up 17%). Now they've spun off a twice-yearly (spring and fall) mag called Mom & Baby, full of good post-natal stuff. Barb Harris, the Active Lifestyles editorial director, is the key to their success, say Deb and Diane. And both women admire Robin Wolaner who created Parenting.

Conde Nast Traveler hosts a "hot list" party this Wednesday at Megu in Manhattan, with new Editor Klara Glowczewska at the helm, and Publisher Lisa Hughes overseeing the canapes.

Mark A. Furlong says Golf World's Masters preview issue generated the most ad revenue of any issue in their 58 years of publishing. Thanks to Tiger and DiMarco, I guess it all paid off. Meanwhile, Golf Digest was trumpeting a 32-page pocket-sized compilation of great golf courses including this country's "100 greatest," with Rolex as the sole sponsor.

A smashing Diane Lane is the covergirl for the test-run first issue of Red, the new Hachette Filipacchi mag for "smart, stylish & sexy women." Carol A. Smith sent me a first bound copy.

Barbaralee Diamonstein-Spielvogel, (wife of the adman/am- bassador) who once wrote for me at Harper's Bazaar, has a new book coming out, "The Landmarks of New York," from Monacelli Press.

Catholic Digest columnist Susan Konig will read from her new book, "Why Animals Sleep So Close to the Road, (and Other Lies I Tell My Children)," May 5 at the Corner Bookstore on Madison Avenue.

Three decades after her death (in January 1971 at age 87), the Metropolitan Museum presents a show about fashion designer Coco Chanel opening May 5 and running through Aug. 7, kicked off by the "party of the year" May 2. Anna Wintour of Vogue, current Chanel couturier Karl Lagerfeld and Nicole Kidman co-chair.

Ed Menicheschi says his new Fairchild book, WWDScoop, is "trying to go against the grain here; a bit smarter and, we hope, some fun to boot."

People en Espanol celebrates its los 50 m s bellos May 18 in New York.

Miriam Arond of Child magazine writes about their drive against junk food in schools and says, "We're up 11% in paging from the period last year."

Meet the Writers book fair on May 6 at Southampton College. Several thousand of us writers in the Hamptons will be there.

Most Popular
In this article: