Brady's Bunch

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Those current B&W U.S. Postal Service commercials are terrific, you know, how "neither snow nor heat nor gloom of night" stops the mailman on his appointed rounds? Except that the ads bump up against the stark reality that during the anthrax attacks the N.Y.-area postal union boss was ranting on TV for his members to stay home and he was suing in court to shut down some sorting centers and operations. His membership, happily, pretty much ignored his rants.

Why am I not surprised? Parade's annual "What America Eats" issue says the most popular ethnic food is, ta dah! Italian!

The December issue of Teen People has two front covers, the one on the back upside down from the other, one cover featuring African-American musical stars, the other, white stars. Does the mix work? The hefty issue (hard to count upside down) must run 200 pages.

Publisher Susan Tauster of Vegetarian Times and its sister mag, Better Nutrition, says they've named a new group editorial director. She's Laurel Lund, former editor of Delicious Living and founding editor of Natural Home. Veg. Times' circ is now 308,000 audited.

Bill Kelly joined Cooking Light in N.Y. in ad sales from McCann-Erickson Worldwide's media dept.

Mary Engelbreit's Home Companion ups its rate base to 600,000 effective with the February/March issue, which will debut a new design section and new cover look.

Liam Sullivan joined Entertainment Weekly to sell ad pages in the New England territory. He was at Spin.

I realize all the airlines have problems and are trying new ad campaigns. My fave, United. Real employees (or so I assume), not the usual smooth, assured pros, doing the talking.

Carol Davis joins AARP Pubs as marketing director, moving over from Primedia.

Most grating current radio commercials (almost as bad as the old Crazy Eddie stuff) are for U.S. Window Factory.

There's a new mag called Crunch, which believes "fitness," Budweiser and pretzels are not mutually exclusive. There might be an audience for this thing.

Best billboard copy of the season, for breast cancer awareness, an idyllic photo of a butterfly floating against the blue sky. Copy line: "Daddy, did mommy like butterflies?" Read that without tearing-up, I dare you.

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