Brady's Bunch

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Have you ever heard any American who called this the "Homeland."

Salt Water Sportsman in Boston, 60 years on the job, is boosting the rate base to 165,000 in January. "Blow the man down, hearties/ Blow the man down!"

James Fallon's the new editor of Fairchild's WWD. When I joined the paper in 1953 the editor was Earl Elhart, great gent now passed from us.

New Detroit sales director for In Style is Gayle Champagne. The name's got style, for sure.

Top publisher Richard Kinsler (stints at Playboy, New York) named prez of the Stephen L. Geller agency in Greenwich, Conn. It's a media specialist shop founded in 1972 with $120 million in billings.

Joe Marconi writes to protest Modern Maturity's use of the word "versioned" as a verb and The New York Times' similar usage of "blurbed." "Curmudgeon (his term)" Joe pleads for a return to "the King's English."

Classic Manhattan French restaurant La Caravelle has a new chef, Troy Dupuy. Helen Gurley and David Brown there the other evening sampling wares.

Christmas shopping yet? Here's a new golf book, "A Different Game: Golf After 50." Publisher is Burford Books, writers are Jim Brown and Hershel Sarbin. The latter is 76, ex-prez of Ziff-Davis and Cowles Business Media.

I have no idea whether Rodale's new Organic Style is going to work. But boy! are they spending to promote it. Expensive boxed mailings, hiring high profilers as editorial advisers, the works. Maria Rodale, the parent company's vice-chair, is herself the new book's founding ed.

Bucking the trend, Chile Pepper (for spicy food fans) closed with ad bucks up 72% from last year. This year's November/December issue is the largest in its 14 years with 104 pages. Print run is now 140,000. Quick, Jeeves, the cold water!

Self, under new Editor Lucy Danziger, is getting back to an active advocacy role. The current issue carries a breast-cancer awareness guide. Maybe you've forgotten, but it was Self that created the pink ribbon signaling support for breast cancer research, screening, etc.

Despite contrary reports, Travel & Leisure issues a survey saying Americans are still traveling: 64% "as much as they did before Sept. 11," 11% doing more traveling, 23% traveling less.

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