Brady's Bunch

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Is there anyone anywhere in magazine publishing that Bonnie Fuller didn't tick off? Huge talent, zero tact.

The New York Times business reporter Jim Rutenberg, writing about ABC's dissing of Barbara Walters, referred to the "sibling rivalry between news and entertainment at the network" as reminiscent of "Cane and Abel," misspelling the biblical brother.

National Geographic launched in Turkey. That makes 19 local-language editions.

On the occasion of Paige Rense's 30th anniversary running Architectural Digest, instead of the usual Manhattan partygoers, savvy Si Newhouse invited to his home the magazine's leading advertisers. Said Si, sometimes he thinks the ads are the best looking thing in the book. Said Paige, she is forever being complimented on this gorgeous feature or that, when it turns out the "feature" was an ad. Do these people know how to stroke the advertisers?

Lunched at Michael's in Manhattan with new Publisher Diane Silberstein of Yahoo! Internet Life, which will mark its fifth anniversary this fall. She tells me the Ziff Davis book (circulation now 1.1 million following a rise of 300,000 copies in 2000) is, like so many others, struggling with a decline in dot-com biz. But that's why she's been brought onboard to build up efforts to diversify into other categories and make up the diff. She'd most recently been group publisher for Phase2Media, previously was publisher of The New Yorker and publisher of Elle.

Elle's Carl Portale reports his recent March of Dimes run raised almost 90 grand for research.

Rodale named Christopher Hirsheimer editorial director of their organic living group of magazines. Christopher, a woman, had been with Saveur.

BabyTalk mag says for some moms, a combination of breast and bottle feeding is best. So there.

Brenda Saget writes, "House & Garden's ad pages are up more than 5% for the first half."

AARP has a new promo director, Bonnie Maglio, most recently with City Networks.

Heather Leahy rejoins Hachette Filipacchi Magazines as Home art director.

Fast Company's new marketing director is Michael Heneberry.

VP-Publisher Suzanne Grimes is beefing up the ad team at Conde Nast's Glamour. New associate publisher is Lee Slattery from Allure. Lee and Suzanne had worked together at Women's Sports & Fitness.

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