Brady's Bunch

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I don't understand the Greg Coleman jump from Reader's Digest to Yahoo! Do you?

Fabio Freyre of Sports Illustrated says despite tobacco and dot-com losses, SI finished through February tops in Publishers Information Bureau revenue overall and No. 2 among weeklies in PIB pages.

Latest book from Ruth Reichl, editor of Gourmet, is "Comfort Me With Apples," subtitled, "More Adventures at the Table," from Random House. They're throwing the book party April 17 at the magazine's test kitchens at 4 Times Square.

Elsa Klensch didn't just go sulk when CNN dumped her, ya know. She leads a panel discussion of The Fashion Group International tomorrow at the McGraw Hill Auditorium in New York. Everything you'll want to know about the Paris, Milan, London and Seventh Avenue collections.

In-house move for Rob Gregory, to publisher of Rolling Stone from Men's Journal.

Good read, John Connolly's profile of Bobby Evans in Premiere. Love the David Brown line: "Evans has never personally answered his telephone. Even in the middle of the night, the phone is always answered by an English-accented butler."

Another elegant "Jazz Age Mystery" from Michael Kilian, the prolific author and Chicago Tribune correspondent. This one's "The Weeping Woman," set in 1925 with, among its cast of characters, Scott & Zelda, Ernest & Hadley. Gorgeous period stuff for addicts like me.

If you're a foodie, this year's American Express Co.'s Food & Wine cooking event at Aspen is June 15-17.

Setting the record straight, Tricia Keating is sales director for Entertainment Weekly's Web site,

Mark Shapiro promoted to VP-general manager for both ESPN Classic and Original Entertainment.

Brian Stokes Mitchell, so good in "Kiss Me Kate," moves to another Broadway lead in August Wilson's latest, "King Hedley II," which opens April 29.

Southern Accents in Birmingham, Ala., has a new editor, y'all. She's Karen Carroll, up from executive editor.

Bauer Publishing hired Jeanne L. Sachs as group publisher of their teen & tween books, Twist, J-14, and M magazines.

Can't wait for the first time A-Rod goes oh-for-four. My baseball predictions: Yanks and Braves in the World Serious.

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