Brady's Bunch

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If Jack Welch is as brilliant a business executive as we all believe, how did he permit his classy GE and NBC brands to become involved with that crappy XFL and why don't they bail out now? Sagging ratings, general revulsion, Ventura buffoonery, cameras in the cheerleaders' dressing rooms, and now The New York Times reports the outlaw league will be recruiting from a talent pool of high school jocks too dumb to get into college but too young to play NFL.

Publisher Alyce Alston says the March W was the mag's biggest ever with 346 ad pages, up 9% from year earlier.

Writing in The New York Times about Oscar parties in N.Y. instead of Hollywood, Marcelle Clements blows it. Those traditional bashes at Elaine's are hosted not by Miramax but by Entertainment Weekly.

Guess now it's official: Business Week's cover story: "The Downfall of Xerox." After that, I guess, you send mass cards.

At the Daily News in N.Y., please welcome back drama critic Howard Kissell. He'd been briefly replaced by Pete Hamill with a Fleet Streeter.

Top entertainment writer Stephen M. Silverman has a new book out in May from Harry N. Abrams, all about canine stars, "Movie Mutts: Hollywood Goes to the Dogs." Stephen shares the byline with "Coco the Dog."

Gina Sanders says Gourmet's first-ever Paris issue (March) was tasty-the biggest March in 10 years in ad pages and 22 pages ahead of the month last year. New advertisers included Audi of America, Morgan Stanley Dean Witter & Co., Tag Heuer, Merrill Lynch.

On April 25 in Vegas, the Broadcasters Foundation will honor Phil Beuth, an original Cap Cities sales guy under Tom Murphy, and later ABC biggie, as a "broadcast pioneer."

Peter Frederiksen is a new columnist for Boating.

Los Angeles magazine devoted its entire March issue to "The Actor's Life." Cover shot has Oscar nominees Joan Allen and Ed Harris. Nice job by Editor Kit Rachlis et al.

New beauty editor for Redbook is Cheryl Kramer, who'd been at Fitness.

Finally caught the Broadway revival of "The Music Man" with Craig Bierko in the Bob Preston role. Terrific!

Did you realize it's the 75th anniversary of Hemingway's "The Sun Also Rises?" I may have to write a column before Robert Cohn gets there first.

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