Why I read Allure magazine: Elizabeth Hurley's quote on her most memorable makeover: "From 17 to 18 ... I went from pink hair and nose rings ... to highlights." For a magazine some of us didn't think necessary (wasn't there already enough about beauty in the fashion mags?), Allure will celebrate its 10th anniversary in March and under the same editor, the indomitable Linda Wells. They (Conde Nast Publications) sack the publisher from time to time but that's understood, sort of like talking trash in the NBA. The latest publisher, Suzanne Grimes, who began selling space in The New York Times and was later publisher of TV Guide, brought me up to date over lunch at the Sea Grill in Rockefeller Center. They've boosted the rate base to 850,000, the 10th increase in 10 years. In a
soft year and with a higher cover price, newsstand sales rose last year. Ad pages for the anniversary issue are already up 10% and when we spoke, the issue was still open. But won't an economic downturn hit Allure? Says Publisher Grimes, "If they can't afford the dress, they can still afford the lipstick."
Road & Track (Hachette Filipacchi Magazines) unveiled its new format with the issue now out.
Jim Taylor, publisher of grand old title Town & Country, closed 2000 up 12% in ad pages at a total of 1,737. The March 2001 "fashion" issue is tracking 40% ahead in pages. He's got Candy Bergen on the current cover, which isn't bad either.
They celebrate editor Nancy Novogrod's birthday and Travel & Leisure's 30th year tomorrow evening at the Strip House in Manhattan. Nancy's just north of 30.
Fordham U. Press is publishing Whitney Radio chief Bill O'Shaughnessy's latest book, "It All Comes Back to Me Now," a collection of sketches and conversations.
George Curley's writing terrific stuff in The New York Observer.
Beth Fuchs Brenner of Self says the Conde Nast Publications monthly closed up 6.5% in ad pages for the year and that paid circ is 15% ahead of 1999.
Marian McEvoy's been on the job running House Beautiful long enough now that it's unveiled the 104-year old book's new look. Business isn't bad, either, with the February number up 32% in ad pages.