Brady's Bunch

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I'm sure we'll all be missing President Assad's down-home wit, warmth and engaging charisma.

Onward & upward with Ed McCarrick of Time. The newsweekly's publisher named two associate publishers, Maureen McAllister and Matthew Turck. Succeeding them as N.Y. sales directors, Charlie Kammerer and Newell Thompson.

Now Better Homes & Gardens Online has a recipe center at

I've got hockey withdrawal symptoms already. I may have to move to Moosejaw.

Publisher Deborah Fine of Glamour reports her mag "just closed on the biggest June issue in a decade. At 168 ad pages, we came in 35 pages over the average June. . ."

"Over there, over there/ the Yanks are coming. . ." A U.K. edition of In Style is on the way. Publisher will be Katy Egan, ad director Kathy Moulton.

Drew Schutte of Wired says the magazine is booming with second quarter up 74% in ad pages over last year.

Reporting in from Reader's Digest, Publisher Dom Rossi says the recently repositioned monthly has boosted magazine-only ad profit by 20% over '99 (the fiscal year ends this month). It's launching a redesigned, will be expanding corporate Web site partnerships, creating client and category-specific editions and looking for additional premium ad placement opportunities within the book, says Dom. Greg Coleman observes from on high and seems pleased.

Big Pittsburgh agency Marc USA, Pittsburgh, has a new GM-VP, Jeff Maggs.

At Conde Nast Traveler, Elizabeth Henriques Hughes is celebrating "the largest travel magazine ever with 259 advertising pages." It's the May "hot list" issue that has Lisa so heated.

New publisher at Travel Holiday is Jeffrey Foley. He'd been ad director at The New Yorker.

Upside Media in San Francisco promoted Gini Talmadge to group publisher. They put out Upside and have a related Web site.

Got a fund-raising letter from the Hillary for Senate campaign. Guess that's one envelope-stuffer who doesn't read my column.

Let's hear it for Ed Kelly, who gets the top job at American Express Publishing Corp., succeeding Dan Brewster. Ed takes over as prez-CEO. Stout fellow.

Howard Opinsky joined BSMG Worldwide as managing director. and parent Powerful Media named as director of communications Jason Roth, who's both powerful and very inside.

Bigger & better? Health ups frequency from nine to 10 issues next year. The tenth issue will actually come out this December. It's all a reflection of the booming "wellness trend." Can someone explain to me why the simple old word "health," as in the title, doesn't suffice anymore and we use this idiotic made-up word "wellness?"

Inc. named a new national ad director, Glenn Shaevitz.

Sorry. I misspelled the name of Hearst Corp.'s Pat Beh Werblin.

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