Brady's Bunch

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We're accustomed to justifiable competitive drum-beating from Forbes and Fortune when they've got big ad sales or circulation gains. Business Week is traditionally more reticent. Publisher David G. Ferm tells me that's changing. Year to date ad pages, says Dave, are up 20%, which over the whole year works out to a gain of 700 ad pages. North American edition rate base goes up 25,000 to 900,000 next year. Europe and Asia editions also rising. Their Business Week introduced in February brought in $23 million in ads so far and will go from quarterly to nine times in 2,000. And Editor Steve Shepard went into the American Society of Magazine Editors' Hall of Fame and won a Gerald Loeb Award. Says Dave, "BW has never been stronger. Last week's (end of October) issue . . . was our biggest ever-we quite literally could not fit another page into the magazine."

New college football writer for The New York Times is Joe Drape and he's a dandy!

At Ryan Drossman/MARC USA, New York, there's a new top creative guy. He's Bob Needleman who had his own shop and was at Lintas and Scali, McCabe.

Agency search consultancy AAR/Bob Wolf Partners appointed Linda Urben-Peterson partner-managing services, based in New York.

With Shelby Coffey III succeeding Lou Dobbs at CNN as prez of business news, it recalls the Ben Bradlee/Woodstein era at the Washington Post when Shelby ran the best Style section in the country.

The new West Coast editor for Stuff is Laurie Kantor. I misspelled earlier.

Big doings the other evening at the USA Today exec lounge on Mad Ave. in N.Y. to salute columnist Jeannie Williams' new book on opera superstar Jon Vickers.

Marie Claire promoted Nina Altschiller to associate publisher-marketing.

Fast Company grabbed Alexa Wilson from Time Inc. and made her promotion director.

Columbia U. and Gruner & Jahr set up a scholarship for journalism school students focusing on magazine careers. G&J's contributing $50,000 a year for three years.

Liz Smith hosts the Dec. 7 Police Athletic League "women of the year" lunch at The Pierre on Fifth Ave. Being saluted: Abby Joseph Cohen, Bernadette Peters, Patricia Cornwall and Sue Simmons of WNBC-TV.

Good to see Saul Bellow short story in The New Yorker (even if I did find the ending of his otherwise nifty little Paris adventure a bit flat). Now if Editor David Remnick could only lure Salinger back to the fold.

Fred Hayman, the retailing genius who created Giorgio's and turned Rodeo Drive into one of the great shopping streets, lunched at Michael's in Manhattan, decked out in a sportif yellow wool scarf over his business suit.

George V. Higgins died. The great Boston novelist was too young, only 59. In reviewing one of my novels, Mr. Higgins generously compared it to Stendhal. Needless to say, I will miss the man inordinately.

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