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Here's the skinny on Entertainment Weekly from President John Squires and ME Jim Seymore. YTD it's already run two more ad pages than all of last year (1,804). Circ is now 1.425 million with a 50,000 rate base boost coming in January. Their Web site, which began by feeding off the mag's "critical mass" column, now feeds back into the magazine by having civilians grading movies. Daily radio reports by Lisa Karlin air in major markets (six times daily in N.Y. over WCBS), and exec editor (and former TV person) Peter Bonventre is a regular on CNN. The mag, which Seymore joined from People in 1990 during its early (and definitely struggling) months, will celebrate its tenth anniversary in 2000, with additional issues in spring (recapping entertainment events of the '90s) and fall (a collection of their lists, charts & recaps of the '90s).

American Lawyer Media in N.Y. promoted Michael Cronan to marketing VP.

Bloomberg's beating the drums for their columnist, Michael Lewis, and his latest book, "The New New Thing," a Silicon Valley yarn being published by Norton. Michael Bloomberg hosts a book party Oct. 25 at the N.Y. HQ.

Maybe Joan Rivers and daughter Melissa are an acquired taste, but McCall's Publisher Madelyn Alpert Roberts says their client lunch for the duo (who do a column for the monthly) grew, within three days of mailing invitations, from 75 to 185 clients.

Even though she's a Republican, you've got to love Peggy Noonan. Her review in Weekend Journal of this new Reagan bio was headed: "Controversial 'Dutch' Is Shocking/ But Only Because It's So Awful." How's that for plain speaking?

Glamour Editor Bonnie Fuller (plus special guest Meryl Streep) are raising dough this evening for Women of Afghanistan mistreated by the dreaded Taliban. It's at the new W Hotel on Lex in Manhattan, 7:30 p.m.

New health editor at Parenting is Erica Lumiere from Family Circle.

U.S. News named two new senior editors, Dori Jones Yang and Katy Kelly, covering respectively, biz & tech, and parenting.

CFM Direct promoted Lori Lehr to VP-client services.

At Sesame Street Parents Publishing Group, new Group Publisher Deborah Kenny named Michelle Amlong associate publisher, Susanne Harword VP-integrated marketing, opened sales offices in Atlanta, Dallas, and San Francisco and inked marketing promotion deals with Kmart, Barnes & Noble, Loews Theaters and

University Press of Mississippi will publish Lawrence Grobel's "Talking With Michener," a bio of the guy who gave us the ever-wonderful "Tales of the South Pacific."

Martin Singerman retired at the New York Post to be succeeded as publisher by Editor Ken Chandler (who'll hold both titles). Marty was one of the first Yanks

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