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All-round creative star Rochelle Udell joins The Limited as senior VP-brand development. Rochelle was until recently editor of Self and held other top Conde Nast Publications posts. She was art director of Harper's Bazaar at 15 or so and later created the Calvin Klein/Brooke Shields ads.

Oops, I meant Courtney Love (you know, the Widow Cobain) on the cover of Glamour, not Courteney Cox.

Dan Quayle out? Just when he was gaining momentum?

Ellen Levine hiring at Good House. Joining her team, Kate Coyne as entertainment editor, Michelle Green as senior ed, and Susan Roy as health editor. In civilian life Ms. Roy is married to columnist Randy Rothenberg.

Publisher Tracy Gavant says Elle Decor is raising its rate base from 425,000 to 450,000 in the new year. The October issue was the largest in the book's nine years.

The year's Marine Corps birthday ball is Friday Nov. 12 at the World Financial Center's in New York. Chairs are Gerry Byrne of Variety and Harvey Keitel. Committee includes Robert de Niro, Montel Williams, Harvey Weinstein, Dennis Swanson, Thayer Bigelow, James Webb, Matt Blank, Phil Caputo, Nick Verbitsky, Commish Ray Kelly, James Nederlander and lots of generals. Blacktie or uniforms. For info, Jannmarie Tracey, 212-337-6926. Proceeds benefit Toys for Tots and Intrepid Scholarships.

I was about to chide Washington Post staff writer Henry Allen over mixing up his Kellys in an otherwise elegant and charming piece on "the old days.' " However, a little research put my fears to rest. Apparently, "Shipwreck" Kelly was a popular moniker in days of yore. Alvin "Shipwreck" Kelly was a flagpole sitter. He once spent 13 days atop a flagpole in St. Louis in 1927 -- his only nourishment being coffee, as he was then sponsored by a coffee company. The other "Shipwreck," I discovered, was a star football runningback who went on to marry "Deb of the Century" Brenda Frazier.

Golf Digest and the American Heart Assn. team up in a public awareness program.

Times Mirror Magazines promoted John Goldrick to Midwest corporate sales manager.

Silver lining dept.: Weather Channel says Hurricane Floyd blew out their ratings. Best since the Blizzard of '96.

In that big New York Times piece about Jann Wenner's taking Us weekly, the headline read "monthly." Incidentally, comments about "celebrity-friendly" edit sound to me as if they're taking on InStyle rather than People.

Lotions of luv to Mademoiselle's Nina Lawrence. Her daughter was born Aug. 26. She'll be back in the office shortly (Nina, not the kid).

Former Fortune ad sales guy Peter Scott sold a piece about winning on

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