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Direct from Mt. Kilimanjaro, EMAP Petersen exec Marianne Howatson reports she's on the trail of Papa's snow leopard.

CMP Media, the Manhasset, L.I.-based powerhouse, promoted money guy Joseph Sichler and general counsel Robert Marafioti to exec VP and eight others to VP.

They're cooking at Men's Journal (Wenner). Publisher Kevin C. O'Malley reports year to date ad pages ahead of last year by 15%.

A somewhat miffed W. Randall Jones declares, Worth ad pages are up 12% and revenues 25% ahead of last year. And this fall we'll see a Worth 1000 "the best" issue. Oh, yes, Randy uses the possessive "its" with an apostrophe in his letter. Tsk.

Thursday, April 29, at the Pierre in N.Y. is the 13th annual Publishing Industry Ball to benefit the Juvenile Diabetes Foundation. Great cause with Time Inc.'s Elizabeth Valk Long among the chairs. Info and tix ($500 a pop) at 212-689-2860.

I'm still astonished that Fairchild's W is so far ahead of Elle and Bazaar in first-quarter ad pages and only 60 pages behind category gorilla Vogue.

Business Week says the average (the average!) CEO of a large public company makes $10.6 million a year. I don't know whether to be depressed or inspired.

Tom Wolfe headlined the annual fundraiser lunch for Tony and Luly Duke's Boys Harbor at the Waldorf last week.

They've labeled May as "Get caught reading month." Pro bono ads with Whoopi and Rosie O'Donnell will appear in 30 national mags.

P.J. Boatwright says Golf & Travel's April/May issue was up 60% in ad pages over last year. They're hitting more fairways than Jose Maria.

The ninth annual recipe contest ($275 grand goes to charities) jointly run by Paul Newman and Good Housekeeping is underway.

Child today draws the winner of its $25,000 college bond sweepstakes. They got 40,000 entries.

Imus mischievously notes that while Dan Rather was in Belgrade, "Brokaw and Jennings are on their book tours."

Forbes ASAP, the main mag's technology supplement, named Catherine Lukas its ad director.

Calling Art Cooper: we all know about the SI cover story jinx. What about GQ? They put Piazza on a cover and the guy blew out a knee.

Gene Edwards of Eldersburg, Md., writes (though graciously) that I am full of it on when the millennium begins.

Alex Kuczynski of The New York Times knows how to stir the pot. She got Arthur Frommer to trash the big travel mags, then Nancy Novogrod to trash Frommer, and Ed Kelly to trash Lisa Henriques Hughes, who moved from House & Garden to Conde Nast Traveler, "Lisa can go back to selling shower curtains." In 750 words Alex reignites the Franco-Prussian War.

Diane Oshin says Parenting just scored its best-ever first half with 550 ad

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