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Will The New York Times please remember to include a scale (miles or km.) on these front-page maps of the fighting in Yugoslavia? During WWII the maps always had scales. It's little things like this that sustain people in times of crisis.

Bill Kupper reports when Business Week announced a new 52-page quarterly editorial supplement called, the damned thing sold all the ad pages (28) within three weeks. Ad revenue generated? $1.8 million.

Dan Brewster says the April (or March/April) issues of Travel & Leisure (with 211 ad pages) and his other three major mags (Food & Wine, etc.) are their largest in history.

Big breakfast doings June 8 at the Waldorf in Manhattan-when they raise $ for cancer research fund-by honoring Ely Callaway. The Big Board's Dick Grasso is among the co-chairs. For info & tix, phone 212-697-9100. Seats start at $1,000 each. For that, the OJ better be fresh-squeezed.

The Four A's announced a scholarship for women in media in the name of Hearst's John Mack Carter.

Belated cheers for Forbes' new ad director, Russell Cherami, who succeeds David Forgione.

Vegetarian Times mag has a new editor, Anne Russell.

Biting into that big (and growing) "mature" market, is Get Up and Go!, also known simply as Go!, a national mag put together from lots of local pubs catering to those of a certain age. Key players are Dr. Ken Dychtwald, chair of the parent company, Edit Director Leda Sanford and former Modern Maturity Editor Henry Fenwick. They've retained Dilenschneider to promote so you know they must have dough.

Latest Marine memoir of Korea, "We Claim the Title," by Burton F. Anderson, published by Tracy Publishing in Aptos, California.

Nina Lawrence hired a new promotion manager at Mademoiselle. She's Christina Volla, who replaces Anne Cassell and was with Fox Broadcasting in L.A.

Major companies and talents (including Jayson Williams of the Nets shortly before he broke his leg in a game) in Newark, N.J., teamed up on "Kids Stuff," to help inner city youth. NBA All-Star Jayson and local kids appear in the ads. Top children's photographer Jade Albert did the great pix.

Czech & Spanish editions of Rolling Stone hit newsstands last week.

Former exec VP at TBWA John Doman scored a recurring role on "ER" as shrink "Dr. Benjamin DeRaad." His initial appearance is April 29.

New Editor Sally Lee seems to be working out at Parents (Gruner & Jahr USA Publishing). It closed '98 up in pages, bucks and market share. The May issue will show gains of 16% in ad pages and 21% in revenue.

Big European tour operator Central Holidays retained Scott Communications for PR and copywriting. Former Cunard VP Priscilla Hoye is a principal in Scott.

Newsweek didn't waste any time getting back to me. Through March 22 their ad

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