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I hear these Larry King commercials and I wonder, does anyone really rush right out on his word and buy garlic tablets, St. John's wort and Siberian ginseng?

Inc. created the new post of marketing director and promoted Eileen McCarthy to fill it.

Best local tabloid story of the winter: New York's Daily News discovered a city schoolteacher so disabled he's retired on a 40 grand pension while, at the same time, works full time as a ski instructor at Mount Snow, Vt.

Ed Fones, VP-general manager of Men's Health, was elected to Circulation Hall of Fame of Direct Marketing Assn.

Smithsonian named Scott Rockman director of circ and consumer marketing.

Time for changes at Time for Kids: new art director is Sarah Micklem and new assistant managing editor is Martha Pickerill.

I may have noted this before, but Chris & Paul Weitz, given screenplay credit with Todd Alcott for the animated hit "Antz," are the sons of fashion designer John Weitz and his actress wife, Susan Kohner Weitz.

Fred Nelson's the new VP-marketing & promo for Entertainment Weekly.

Palm Beach Society Publisher James J. Sheeran reports that after years of compiling books about Palm Beach and other places (Chicago, D.C., etc), he's now taking on The Apple, with "New York, Power & Glory, Wit & Wisdom."

Mode (the mag for women size 12 and up), only two years old, doubled its rate base to half a million from 250,000. This thing is astonishing.

Big Manhattan PR outfit Cairns & Associates moved from 641 Lex to 3 Park Ave., N.Y. 0016, taking over the 14th floor. Phones & fax unchanged.

Joe Oldham reports from Hearst's Popular Mechanics, now 97 years old, that they've hired Jay Leno as a contributing editor and he'll be writing every other month. First column by the great Jay: "Confessions of a car addict."

Ten best World War II U.S. war movies? American Heritage's March issue goes on and on about "Private Ryan," then names 10 others: "A Walk in the Sun," "Battleground," "Best Years of Our Lives," "Sands of Iwo Jima," "Twelve O'Clock High," "To Hell and Back," "The Naked and the Dead," "Hell Is for Heroes," "The Bridge at Remagen," "The Big Red One." I think they err in saying "Naked and the Dead" was about Marines, however.

Gruner & Jahr promoted Mark Saferstein to the new job of director of corporate sales & marketing.

Today's Homeowner (Times Mirror) promoted Kevin Kelly to national sales manager and James Engel to NY manager.

At Travel & Leisure Golf the new fashion ad manager is Kim Amzallag.

Vanity Fair claims polybagged copies of the Feb. issue with its Annie Leibovitz cover shot of the "Star Wars" cast were being auctioned off over the Internet on

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