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What would Luce say? The new chief of reporters for Time is Jane Bachman Wulf, who the press release points out is "known as Bambi."

Everyone in Miami was in that halftime show but Gianni Versace.

I've interviewed her and been interviewed by her, and they come no classier than CBS' Paula Zahn. Nifty hire for Roger Ailes of Fox.

You know that famous annual ad page competition between the top business pubs. Well, Forbes claims it won again over Business Week and Fortune, selling 4,734 ad pages in '98 compared with 4,663 in '97. Forbes' revenues for the year rose 8.8% to $265 million and change, second only to Business Week.

I innocently inquired over lunch, "How's Mad Dog doing at Vogue?" Within hours a dying goum on a dying camel arrived at the oasis with claims new Publisher Richard Beckman already had doubled Vogue's ad pages for January (notoriously soft for fashion mags). February is 40% ahead. Can my trusty goum be correct?

Barbara Walters has a new reddish glow to her hair. Tina Brown looking nifty, more slender? Both lunched, separately, Babs table-hopping, Tina not, at Four Seasons.

Less than a year since its launch, ESPN the Magazine raised the rate base to 700,000, says John Skipper. Still think the name is awkward (not Skipper's, the mag's).

Don Macaulay sends along a current and intriguing photo showing him, Dick Devlin, and Bernie Goldhirsh of Sail, the Primedia mag. Bernie was founding publisher 29 years ago, Don followed him, and Dick succeeds Don. All three look pretty fit.

Run, do not walk, to get this reissue (after 25 years) of "Milton Glaser: Graphic Design." Milton's towering work at $39.95 from Overlook Press due early March.

More space cadets: when top critic Dennis Cunningham was handicapping possible Oscar nominees over at WCBS-TV in NY and cited Robert Duvall, the graphic spelled it "Duval."

New corporate PR director for Ritz-Carlton Hotel Co. is Stephanie Platt. She's been with them since '89 and is a dandy.

George Plimpton's on more magazine covers than Kate Moss. See Dec./Jan. Civilization and Jan./Feb. Polo. We love Kate but George is a Harvard man.

Pals and colleagues of the late H.L. Stevenson are out to raise $40,000 to set up a scholarship through the Overseas Press Club. Steve ran UPI for 12 years, was prez of the club, and a consultant to Crain. Also a great guy. Mail checks (H.L. Stevenson Scholarship Contribution) to OPC Foundation, 320 E. 42nd St.,

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