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Got taken to lunch by Publisher Mary Berner and new Editor Bonnie Fuller of Glamour. Said Bonnie, formerly at Cosmopolitan, "No, I don't at all think of Kate White (her successor) or Cosmo as `the enemy.' Both magazines have been so successful for so long, there's clearly room for both." The differences? "Primarily it's in diversity. Cosmo is about relationship issues and sexual issues. Glamour is more multidimensional. More fashion and beauty. Yes, relationships, but also about herself, her own consciousness. Yet looking outside herself into a full range of substantive issues." Who reads Glamour? "She's a very smart, very active young woman (which she defines as in her 20s, her 30s) who's almost certainly working." Differences with Ruth Whitney's Glamour? "My job is to continue to evolve the magazine for the modern woman. I wouldn't say at this juncture there'll be a real difference. A little livelier and more playful, and the fashion a little more up to date and in depth." The January issue, smallest of the year, carried some changes but Bonnie says, "March gives us a chance to showcase everything in a much bigger issue. Yes, we're tinkering, but the key players are now in place." When I noted both the January and March covers show blondes, Ms. Berner put me in my place: "Blondes sell."

TV Guide airs its annual awards Feb. 1 on Fox TV. They tell me they expect a final count of a million ballots, having received 850,000 by late December. And their recent wrestling covers (four different covers) had a sell-through of 65%, highest since a Princess Di cover in September of '97. This probably says something about America; I'm not sure just what.

Publisher Lynette Harrison reports Fairchild's W was up for the year 6.4% in ad pages, from 1880 in '97 to 2,001. Imagine that last closing date with Lynette squeezing one more page out of the troops?

Manhattan PR ace Nancy Friedman nailed Cooperstown, N.Y., as a new account: the Baseball Hall of Fame, the golf course, the resort, the town, the lake, you name it.

Jim Fishman, publisher of Audubon, tells me the Jan./Feb. issue will produce 33% more ad revenue than the same issue a year earlier. He says it's on a roll with eight consecutive issues setting same-issue revenue records.

Mike Wade writes that repositioning Sports Afield (Hearst) seems to be working. The fourth quarter came in 45% ahead of '97 in ad pages. "Both February and March are tracking up as well," says Mike.

Splendid start to the New Year with five new accounts for Brownstein Group, the ad and PR agency in Philadelphia.

Gruner & Jahr USA Publishing's new media unit named Beatrice Seidner ad sales & marketing manager.

International Herald Trib named its '98 int'l editor, Mike Lafavore of Men's Heath. Felicitations, mon cher Michel.

Peter King Hunsinger reports proudly Architectural Digest (now 61 years old) closed '98 up 250 ad pages or 19% compared with the year earlier. But does he

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