Brady's Bunch

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How about going back to just plain old, and the rather noble, Time Inc.?

With new Editor Jim Kaminsky (formerly of Maxim) firmly in charge and new Publisher Diane Silberstein on the job almost two months, Playboy, like "Pip," has "great expectations." The monthly is celebrating its 50th anniversary, circ is a still muscular 3.2 million, they publish in 17 countries and 15 languages and they've cut a deal with Christie's to auction archival materials Dec. 17 at Rock Center. N.Y.-based Ms. Silberstein, mother of two sons, has held down top jobs, publisher of The New Yorker and Elle, and said over lunch she's out to sell Detroit on Playboy as an ad vehicle.

Katie Couric keynotes Redbook's "Mothers & Shakers" awards lunch Sept. 16 in NY. Sponsors are Dove and

New fashion director for Men's Fitness is Warren Christopher. I hear they're working on a remake in November.

New York PR man Steve Cody and Ph.D. Richard Harte have a new "how to" sales book out from McGraw-Hill, "What's Keeping Your Customers Up at Night?"

Among my favorite business pages' names: "Lots of Yachts." It's a party planning biz run by Sheila Schwartz in N.Y., 70 foot sailboats for 30 people; 170-foot yachts for 300. And they've got a Web site,

Publisher Pete Spina thinks college football is "more popular than ever." The Sporting News just had its biggest revenue issue ever.

Jim Nelson says the GQ folks will party Sept. 4 at Hudson Studios in N.Y., celebrating his first issue as ed in chief.

Re: a recent column on early cover girls, Dorothea Towles Church of Riverside Drive in N.Y. writes to inform me she modeled for Dior in Paris in 1949. As an African-American, she tells me, she made the European mags back then but not U.S. magazines until Life did a story on models and ran a Gordon Parks shot of Dorothea. Interesting stuff.

Publisher Bernadette Haley tells me Organic Style is cooking. First half ad pages were up 14% over 2002, September/October closed 20% ahead with 63 ad pages, and frequency increases next March from six to 10 times.

John Mack Carter's N.Y. media roundtable lunch last week was a winner with Myrna Blyth and newly anointed Seventeen Editor Atoosa Rubenstein.

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