Brady's Bunch

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Men's Health with dashing Dave Zinczenko as editor gets the buzz, but Rodale has plenty else going on. Their top brass took me to lunch the other day at the Four Seasons to talk about the January redesign of Prevention and how Organic Style, two years ago dismissed as Maria Rodale's hobby, is making news: Santa Fe is the healthiest place in the U.S. and, for breast cancer, Marin County is the worst. Now in the hands of former Time Inc. editing pro Peggy Northrop and publisher Bernadette Haley, Organic is going from six to 10 times in March and boosting the rate base to 750,000, with ad pages up 14% for the year. Prevention goes to 3.3 million rate base and will be up 3% in ad pages for the year, says Group Publisher Denise Favorule. Also blooming, the monthly's edit director, the pregnant Rosemary Ellis. Maria credits them all with a tres bien to Rodale women's group prez Sara Levinson, a redhead who used to be president of NFL Properties, is on the Harley-Davidson board.

Gregg Hano of Popular Science tells me their current (December) issue is the mag's biggest revenue generator ever and closes out their best dollar year. They're up 18% in ad pages on top of a 2002 that was 47% ahead.

Now even Fisher Island (Miami) has its own magazine. Ron Woods and John & Karen Melk just unveiled it.

Bloomberg TV claims it has "the only network audience boasting median assets of more than a million dollars." David Wachtel runs Bloomberg's media group while "Himself" runs New York.

Ellen Levine and Good House give a "heroes for health" awards lunch at Carnegie Hall on Wednesday. Matt Lauer hosts. Honorees include Goldie Hawn, nurse Tanya Brown and soldier Jessica Lynch. Last week People saluted its own "heroes" at the N.Y. Public Library.

A new lifestyle mag for "plus-size" women, entitled figure (yes, another annoying lower case title!), claims it sold out its premiere print run of 400,000. Launched Aug. 25 by Geri Brin in New York, it sells mainly through retail chains and drugstores.

Kate Kelly Smith of Child mag says November with 124 ad pages is the biggest since Gruner & Jahr USA Publishing took over.

The new Robb Report Worth mag's Publisher Bob Fritze hosts an introductory cocktail Thursday at the Tourneau Atrium in Manhattan.

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