Brady's Bunch

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So now we won't have Steve Florio to kick around anymore. Not that Steve didn't kick back. Ave atque vale!

Lunch at Circo with the astonishing Kate White. We know that that Hearst Corp. likes its magazine editors to be high profile. But this is absurd. Cosmo editor White is happily married, the mother of two, and a best-selling novelist (her latest, "Till Death Do Us Part" will be out from Warner Books in May), whose heroine, "Bailey," will shortly morph into an ABC-TV series. She tells me that Cosmopolitan's paid circ grew by half a million since she took over in August of `98; now at 2.85 million. The ads are coming in, too, says Publisher Donna Lagani, up 9% in first three months of '04. For the first time, they're adding a 13th issue, Cosmopolitan Style, in the summer. "Sex isn't everything," said bonny Kate. "Every other e-mail I get is about life. Cosmo is the bible for women in their 20s and 30s who believe that they shamelessly have the right to pick the life they want for themselves and to go after it." Cosmo hands out its annual "fun fearless female" awards Feb. 2.

Marcia L. Bullard phoned to say USA Weekend enjoyed the highest revenue issue in its history last month, with $13.1 million coming in.

David Carey says New Yorker circulation is now hitting a million with some issues and its sub renewal rate is an astonishing 79%. That's with higher sub prices (newsstand prices also rose and both will go up again this year). The audience got younger, up 40% in 18-34 readership. What else? Ad pages closed ahead. Publisher Carey and Editor Remnick are on a roll.

The NFL ought to dump those huge, splashy 50-yard line team logos. White uniforms against a white logo background? You can't follow the damned play.

Mario Cuomo will be a panelist Jan. 21 at the 21 Club breakfast grappling with the 2004 political year and what it'll take to win.

Is it wise for Dan Brewster and Gruner & Jahr USA Publishing still to be sending out to media clarifications of stuff that went on in the Rosie trial? Shouldn't they just drop it?

The Aspen Institute commissioned Magazine Group in D.C. to publish a twice a year mag, The Aspen Idea.

Saddest, unheeded cry of angst from a sports fan, at Madison Square Garden the night Sprewell went off on his gutter language tirade against the Knicks, "There are kids here, Sprewell!"

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