Lures Another Northwest Executive

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CHICAGO (AdAge.com) -- Burger King Corp., Miami, again has reshuffled its marketing ranks and added yet another former Northwest Airlines executive as the fast-feeder prepares to relaunch the brand next year.

The No. 2 burger chain tapped Craig Braasch as vice president of global advertising and promotions, replacing Richard Taylor, who moves to the new post of vice president of alliances and partnerships.  

Mr. Braasch will report to Rick Dow, senior vice president of marketing programs and sales and reporting to Mr. Braasch will be Ben Morse, director-merchandising; Andy Bonaparte, senior director-advertising and ethnic marketing; and Brian Gies, director-youth and family marketing.

Mr. Taylor will continue to report to Mr. Dow and will be responsible for developing and implementing all partnership plans.  Mr. Taylor's team will include DeeDee Drays, senior director-alliance and partnerships; Hal Rossiter, senior director-interactive and adult promotions; and Elsi Miller, marketing coordinator.

At Northwest Airlines, Mr. Braasch, who was managing director, worldwide advertising and sponsorships, oversaw nine agency relationships and alliances with event organizers, athletes and cultural/arts organizations.

Burger King's global chief marketing officer, Chris Clouser, was previously at Northwest, as was Rick Dow, senior vice president of marketing and sales, who joined the Diageo chain in October.

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