Former Carat President Scott Sorokin to Head Digital at Mindshare
Scott Sorokin, former president of Aegis Media's Carat, has been named global head of digital for WPP's Mindshare. In the newly created position, Mr. Sorokin's primary responsibility will be to head all global digital-media initiatives for Unilever. Mr. Sorokin will be based in New York and report directly to Dominic Proctor, Mindshare's Worldwide CEO. Mr. Sorokin left Carat last October and was replaced by Martin Cass. Mr. Sorokin also served as president of Carat Fusion, Aegis Media's digital-services agency.
Fernanda Romano joined Euro RSCG Worldwide as global creative director-digital and experiential advertising, a newly created position. She will initially be based in London and will relocate later this year to Madrid to launch a global start-up for the agency. Ms. Romano was previously the global executive creative director on Nokia and creative director at JWT, London, overseeing such clients as Unilever, Cadbury and Diageo. As executive creative director at Lowe, New York, from 2005 to 2007, she led campaigns that were shortlisted for cyber and design awards at Cannes for three consecutive years. Advertising Age honored Ms. Romano in its annual Women to Watch issue in 2007.
McCann Erickson, Los Angeles, has appointed three executives to its leadership team, the first senior-level hires since Cathy Saidiner became president of the agency in late 2008. Christian Cocker, previously director of strategic planning at M&C Saatchi, Los Angeles, has been tapped as senior VP-director of account planning. Michael Rice, most recently exec VP-digital at direct-response agency Integrated Media Solutions, joins McCann as senior VP-director of digital. Joe Bock comes to the agency as senior VP-group account director for Nestle. He spent nearly six years at TBWA/Chiat/Day, where he most recently served as global account director on Pioneer Electronics.
Stacey Clement was promoted to senior VP of 360 Public Relations. Ms. Clement, who joined the company in 2005 from Atari, heads 360PR's entertainment and electronics practice. She has more than 15 years of PR experience, much of it in the video-game and consumer-electronics industries.
Marketing-technology company Bunchball announced two executive hires: Amy Richards as senior VP-product marketing and David Tyler as senior VP-sales. Ms. Richards, previously a VP at Google, introduced the DoubleClick Ad Exchange to the publisher market. Prior to that, she led the development of advertising solutions for Yahoo. Mr. Tyler is a 20-year media veteran who was most recently senior VP-sales at WeeWorld, a social network and virtual world for teens.
NetShelter Technology Media hired Anne Marie Miller to the newly created position of VP-strategic accounts. She will be based out of NetShelter's San Francisco headquarters and responsible for relationships with marketing partners such as Microsoft, Hewlett-Packard and Intel. Ms. Miller comes to NetShelter after a 15-year career at United Business Media (formerly CMP Media), where she was most recently corporate senior VP-sales.
Time magazine elevated Brendan Ripp to VP-advertising sales, a newly created role. In his current role as eastern advertising director and in other previous positions he's held at Time since 2000, Mr. has launched many innovative multiplatform programs and led a sales division that has successfully grown category share for the past six years. In his new position, he will oversee Time's national ad-sales staff and oversee ad sales for Time Style & Design.