People on the Move: Cheil USA Names Yusuf Chuku Chief Strategy Officer
Cheil USA has hired Yusuf Chuku to the new role of chief strategy officer. Mr. Chuku joins Cheil USA from JWT, New York, where he was the global planning director responsible for Smirnoff. While there, he also led strategy for brands such as Kimberly-Clark (Kleenex, Kotex, Depend and Poise), Stride Gum and the global launch of Microsoft Office 2010. Before JWT, Mr. Chuku was a partner at London-based marketing consultancy Staufenberger, Smith & Butte, advising organizations including BMW, Toshiba, the Institute of Contemporary Arts and GlaxoSmithKline. He began his career at DD, London, and has also worked at Manning Gottlieb, Universal McCann and Naked Communications, on both national and international campaigns.
JWT Worldwide has restructured its Asia Pacific leadership to reflect its growing commitment to the region, the company said. JWT's North Asia Area Director and Greater China CEO Tom Doctoroff will take on the role of CEO, JWT Asia Pacific, at the end of this year, and JWT India CEO Colvyn Harris will become CEO of South Asia (India, Sri Lanka and Nepal) and take on the added responsibilities of JWT's Indian companies, including Contract Advertising, Hungama Digital Services, JWT Mindset and Encompass. Messrs Doctoroff and Harris will report to Bob Jeffrey. Michael Maedel, who has spent eight years as president of Asia Pacific, will move into the role of non-executive chairman for Asia.
Digitas has hired Adam Shlachter as senior VP-media at Digitas, New York. Mr. Shlachter will lead media for the American Express global advertising and brand-management team as the New York media capability lead and will also lead digital video media work for North America. He was most recently managing partner-digital practice lead at MEC, where he worked with clients including Macy's , Pizza Hut, KFC, IKEA, Campbell's, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC's digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Mr. Schlacter worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Dino Bianco, previously president of Kraft Canada, was recently promoted to exec VP- president, national businesses and marketing services for Kraft Foods Group, the new grocery brand standalone company launching Oct. 1 as Kraft splits in two. He will oversee marketing services and export functions, as well as Canadian operations. Michael Hsu, who was set to become Kraft Foods Group's president for sales, customer marketing and logistics, has left the company. Day-to-day marketing and media strategy will be overseen by Debra Berman, VP-marketing strategy and engagement.
HBO Chairman-CEO Bill Nelson is retiring from the position. Mr. Nelson joined the company in 1984 as VP-assistant controller, moving up the ranks to chief financial officer in 1001, chief operating officer in 2002 and CEO in 2007. Under the new management structure, Co-President Richard Plepler will become CEO, Eric Kessler will serve as president-COO and Michael Lombardo will serve as president-programming.
Burson-Marsteller last week announced a new worldwide leadership team, including the appointment of Patrick Przybyski as chief operating officer and Patrick Ford as chief client officer, as well as the addition of vice chair-strategy to Jeremy Galbraith's role as CEO-EMEA. Mr. Przybyski had served as the firm's chief financial officer since 2006 and Mr. Ford had previously been vice chair-client service.