Chris Ford has been named chief creative officer of DraftFCB San Francisco. Mr. Ford will be charged with leading the agency's creative department in San Francisco as well as an office in Seattle. Mr. Ford was most recently with Ogilvy & Mather, Sydney, where he served as the agency's executive creative director. Prior to that , he spent 11 years at Goodby Silverstein & Partners, working his way up from a senior copywriter to group creative director and developing celebrated campaigns for clients such as Comcast, Saturn and TiVo. Mr. Ford's career also includes work at Chiat/Day, New York; JWT, San Francisco; and Wolfe/Doyle in San Francisco. In 2008, he wrote and directed an independent film, "The Village Barbershop."
Publicis, Dallas, has hired Wes Beyrent in the new position of VP-director of creative technology. He joins directly from Tribal DDB/Dallas, where he was director of creative technology and user experience. During his 12-year career, Mr. Beyrent has led digital initiatives and created websites and programs for clients including PepsiCo, Bank of America, Bud Light, Exxon Fuels, Cornell University and Playstation, among others.
Pandora has promoted Steven Kritzman to senior VP-advertising sales. In his new role, Mr. Kritzman, who has been at Pandora since 2009 as director-sales for the New York and mid-Atlantic region, will be responsible for setting and executing U.S. sales strategy for the company's digital, network radio and spot radio businesses. Additionally, he will manage Pandora's national advertising sales teams. Prior to joining Pandora, Mr. Kritzman spent more than 10 years at Clear Channel, where he held several leadership positions. His last role at Clear Channel was director-sales for five New York radio stations.
Steven Slivka has joined Mullen, North Carolina, as senior VP-digital innovation and Amy Wein has joined as senior VP-public relations and social influence. As founding partner of digital shop Colossal Squid, Mr. Slivka led digital creative on everything from large-scale community platforms to viral gaming campaigns and social advocacy programs. Prior to that , he was senior VP-group creative director at Leo Burnett, Chicago, where he developed digital campaigns for Kellogg's, Cadillac and Diageo and won a Cyber Lion for his work with the U.S. Army. Ms. Wein comes to Mullen from New York City, where she was senior VP at Creative Media Marketing (CMM). She has more than 13 years of experience specializing in marketing to women, including developing strategic campaigns for L'Oreal Active Cosmetics, Olay and Avon.
At Mullen's Boston headquarters, Patrick Acosta has joined the team as director-performance analytics, Mr. Acosta comes to Mullen from AT&T, where he was executive director-media research and insights. He led consumer segmentation strategy, media mix modeling and competitive reporting within AT&T's Media Services group, a business unit that he helped build for the company. Mr. Acosta also has an extensive agency background, having spent time at The Martin Agency, where he was channel intelligence and application manager and media analytics supervisor, and at the New York agency Messner Vetere Berger McNamee Schmetterer, where he was media supervisor/associate media director on the MCI WorldCom, Dunkin' Donuts and Evian accounts.
RGM, a California-based interactive media firm focused on serving premium advertisers and publishers, has tapped Gabe Greenberg as chief revenue officer. Mr. Greenberg was most recently head of social and emerging media, U.S., Microsoft. Prior to Microsoft, Mr. Greenberg founded Octillion Media and held stints at Vibrant Media, Autobytel and Bigfoot Interactive.
Joe Carney has been named VP-sponsorship sales, Eastern Region for MLB Advanced Media, the interactive media and internet company of Major League Baseball. In this role, he will manage online advertising and revenue for MLB.com, club sites and all mobile and social-media offerings. Mr. Carney joined MLBAM from the National Football League, where as director-media sales he developed and oversaw marketing and sales strategy across properties including NFL.com, NFL Wireless and NFL Mobile.