Howard Kaplan to VP-marketing, business innovator group, Gruner & Jahr, New York, from VP-marketing, Ziff Davis consumer media group.
Susanne Eiselsberg to senior VP-chief marketing officer, Petsmart, Phoenix, from global brand director, Coca-Cola Co.
Russ Smyth, 45, to president-partner brands division, McDonald's Corp., Oak Brook, Ill., from senior VP-international relationship partner for McDonald's Southeast and Central Asia. He succeeds Jeff Kindler, who joined Pfizer as general counsel.
Carolyn Holdsworth to senior VP, Licensing Company North America, New York, from director-marketing and licensing, Hearst Magazines.
Bob Nagengast, 42, to VP-national sales, Hiwire, Los Angeles, from president and co-founder of SmartTouch Media, Los Angeles.
Vicky Miller, 52, to exec VP-chief financial officer, AOL Time Warner's Turner Broadcasting System, Atlanta, from senior VP-finance and planning for Turner Entertainment Group. She succeeds Wayne Pace, 55, who becomes chief financial officer, AOL Time Warner.
William Carey, 43, to general counsel, Serious Global Holdings' Serious USA, New York, from VP-assistant general counsel, Tyco Capital. Also: Pamela Henning, 43, to senior VP. She had been an independent consultant.
Anna Teitelbaum to VP-corporate development, Ad Council, New York, from director-corporate development.
Kathleen B. Yates to president-chief operating officer, MarketWatch.com, San Francisco, from co-founder and chief operating officer, ITPro.
Terry Botwick to president-chief operating officer, Big Idea Productions, Chicago, from senior VP, Viacom's CBS Entertainment.
Peter Michaelson, 52, to VP-director of client marketing, Blattner Brunner, Pittsburgh, from director, IBM's PC Direct division.
Ona Karasa, 41, to exec VP-general manager, MSNBC.com, Redmond, Wash., from acting general manager. Also: Uli Haller, 44, to VP-business operations from director-business operations.