Larry Woodward, 40, to managing director, a new position at Leo Burnett USA's Vigilante, New York, from director of strategic planning, UniWorld Group.
Patrick Kennedy, 33, to senior VP, a new position at Sony Pictures Digital Entertainment, Culver City, Calif., from VP-corporate development, Sony Pictures Entertainment.
Kim McKay to senior VP-marketing and communications, National Geographic Channel International, Washington, from executive director-event marketing and communications, Discovery Communications.
David Costello, 44, to senior VP-director of marketing analytics and database consulting, Hill, Holliday, Connors, Cosmopulos, Boston, from VP-business development, Epsilon Data Management, Burlington, Mass. He succeeds George Pisacano, who left the company earlier.
Mikel Durham, 37, to president-North American operations, Burger King Corp., Miami, from global strategy director, Guinness, a sibling company under U.K.-based parent Diageo. She succeeds Paul Clayton, who left the company.
Robert Levite, 52, to VP-marketing, Wendy's International, Dublin, Ohio, from senior VP at Wendy's agency, Bates Worldwide, New York. He succeeds Tom Krouse, who left the company.
Michelle Cervantez, 35, to VP-marketing, Jaguar North America, N.J., from global trustmark marketing manager at parent Ford Motor Co., Dearborn, Mich. She assumes the marketing duties of Steve Odell, now at Mazda North America; he had been VP-sales and marketing.
Anthony Winters, 29, to VP, a new position at FCB Worldwide, Southfield, Mich., from account supervisor.
Stefanie Lucas to VP-marketing, Reebok International's Rockport Co., Marlboro, Mass., from director of advertising and brand communications for Rockport. She succeeds Colin Clark, now VP-general manager, international sales for Rockport.