Comings and goings

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Randy Papadellis, 42, to president-chief operating officer, Ocean Spray Cranberries, Middleboro, Mass., a newly expanded position at the cranberry cooperative, from senior VP-marketing, Welch Foods. Peter Martin succeeds Mr. Papadellis at Welch's, from VP-product marketing.

Andrea Alstrup, 54, to corporate VP-advertising, Johnson & Johnson, New Brunswick, N.J., from VP-advertising.

John J. Grogan, 54, to senior partner, Bozell, New York, leading its Bank of America business, from VP-strategic business development, Advo, Windsor, Conn.

Bruce Lefkowitz and Ben Price to senior VPs-national advertising sales, new positions at Discovery Networks U.S. Each previously had been a divisional VP. Mr. Lefkowitz is based in New York, Mr. Price, Los Angeles.

Michael Sullivan, 37, to VP-creative supervisor on regional Chevrolet car creative, Campbell-Ewald, Warren, Mich., from senior art director. Also: Murali Nair, 45, adds the title VP to that of direct marketing planner.

Patrick Metcalf to VP-corporate sales,, San Bruno, Calif., from president, corporate liquidations, Hanover Direct.

Jeff Gregor to VP-sports marketing and promotion, Turner Network Television, Atlanta, from director of sports asset management, Coca-Cola Co. Also: Laura Dames to VP-marketing operations, from director of marketing.

Linda Peterson and Kelli Schaefer to VPs-account supervisors, Gianettino & Meredith, Short Hills, N.J., from account supervisor and senior account exec, respectively.

Michelle Fedurek, 39, to VP-media and consumer marketing, a new position at Wendy's International, Dublin, Ohio, from director of media and consumer marketing.

Maria Szakacs to director of consumer marketing, VH1, New York, from corporate marketing manager, ABC Television Network.

Margot Guralnick to editor in chief, American Express Publishing Corp.'s Travel & Leisure Family, New York, from senior features editor at sibling Travel & Leisure.

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