Comings and goings

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Love Goelto chief executive officer, Personify, a San Francisco-based e-marketing software and services company, from chief operating officer, Federated Department Stores' E-Commerce Business Unit, Minneapolis. He succeeds Eileen Gittins, who will be a consultant to the company.

Michael McCadden to exec VP-chief marketing officer, Priceline.

com, Norwalk, Conn., from exec VP, Gap Inc. Direct. He succeeds Paul Breitenbach, now chief marketing officer, Walker Digital Corp., Stamford.

William Lovejoy, 59, to group VP-sales, service and marketing in North America, General Motors Corp., Detroit, from VP-general manager of GM's service and parts unit. He succeeds Roy Roberts, 61, who announced plans to retire April 1.

Melissa Bedolis to VP-global communications, Aveda, a new position at Estee Lauder Cos., New York, from creative director, Cosmair Professional's Redken unit.

Lucy Tart to VP-marketing at the Helena Rubinstein division of Cosmair, New York, from assistant VP. Also: Karen Oliver to VP-retail development, from assistant VP. Both positions are new.

Irwin Kornblau to VP-marketing, a new position at Parade Publications, New York, from a consultant.

Martin Grant adds the title chief operating officer to that of president, CTN Media Group, New York. He succeeds Peter Kauff, who left the company.

Carol Lansen and Priscilla Hoe to senior VPs, Carat, Los Angeles, from group directors.

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