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David Lyon, 39, to president, Temerlin McClain, Dallas, from group account director. He adds duties formerly held by Dennis McClain, who remains CEO-chief creative director.

Gary Forsee, 49, to exec VP-chief staff officer, BellSouth Corp., Atlanta, from president-CEO, Global One Communications. He succeeds C. Sidney Boren, 55, who retired.

Paula A. Sneed to exec VP, Kraft Foods, and president of Kraft Foods' new E-Commerce Division, Northfield, Ill., from senior VP-marketing services and chief marketing officer. Lance Friedmann moves to senior VP-marketing services from VP-marketing/strategy and development, Meals Division.

Jonathan R. Jameson to senior VP-chief operating officer, Denny's, Spartanburg, S.C., a new position. He will retain duties as senior VP-marketing until the marketer names a successor.

Mary Moudry, 43, to chief operating officer, DDB Worldwide, San Francisco, a new position, from managing director-global business development.

George Perlov, 37, to senior VP-team leader, the Advertising Council, New York, a new position, from VP-director of planning and research.

Susan Green to senior VP-client development director, Rapp Collins Worldwide, New York, from senior VP-account director. She succeeds Bruce Liebovitz, who left the company.

Jack Haber to chief Web officer, Colgate-Palmolive Co., New York, a new position, from VP-general manager, U.S. oral care business.

Marcia Mossack to VP-creative, Victoria's Secret Beauty Co., New York, a new position, from VP-creative director, Talk.

John Moczulski to VP-programming and marketing, CBS-TV Stations, Los Angeles, a new position, from senior VP-marketing, Columbia TriStar Television Distribution.

Mandi Norwood, 35, to editor in chief, Conde Nast Publications' Mademoiselle, New York, from editor, British Cosmopolitan. She succeeds Elizabeth Crow who is

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