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Jeff Killeen to CEO,, New York, a new position, from chief operating officer,

James Watkins, 43, to exec VP-chief operating officer, Beringer Wine Estates Holdings, St. Helena, Calif., a new position, from senior VP-North American marketing, Burger King Corp., Miami.

Joseph Fisher, 52, to president-CEO, Burson-Marsteller USA, New York, from president, Marsteller Advertising. Mr. Fisher assumes duties held by Burson-Marsteller Worldwide President-Chief Operating Officer Don Cogman.

Jan Murley to group VP-marketing, Hallmark Cards, Kansas City, Mo., a new position, from VP-general manager, beauty care, global strategic planning and skincare, personal cleansing and deodorants, Procter & Gamble Co.

Daniel S. Reid to divisional VP-director of worldwide brand development, Polaroid Corp., Cambridge, Mass., a new position, from chairman of private investment company Dunbar Co. Mr. Reid left Bates Latin America as chairman in 1997.

Don Skeoch to senior VP-marketing, Universal Studios Hollywood, Universal City, Calif., from senior VP-international marketing and retail concepts, Allied-Domecq. He succeeds Janice Meagher, who remains at the entertainment theme park unit working on special projects.

James M. Splinter to senior VP-sales and marketing, Hormel Foods Corp.'s Jennie-O Foods, Austin, Minn., from group product manager, Hormel Foods Grocery Products Division. He succeeds Bruce R. Schweitzer, now manager of the Hormel Foods plant in Fremont, Neb.

Michael J. Cleary to exec VP-marketing,, Wilmington, Del., from president-chief operating officer, Smart Carte.

Karen Magee, 38, to VP-consumer marketing, Time, New York, from general manager. She succeeds Ken Godshall, now senior VP-partnership marketing and new-business development, Time Inc.'s Consumer Marketing Division. Andrew Blau succeeds Ms. Magee, from director of operations.

Brian Kardon to VP-business development,, Newton, Mass., from

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