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Norman H. Wesley, 49, to chairman-CEO, Fortune Brands, Old Greenwich, Conn., from president-chief operating officer. In December, he succeeds Thomas C. Hays, 64, who is retiring.

Rochelle Bloom to exec VP, Estee Lauder International, and regional head of Asia/Pacific, Estee Lauder Cos., New York, from senior VP-general manager, Estee Lauder International. She assumes duties previously held by Robert J. Aquilina, now regional head of Europe, the Middle East and Africa. Peter Lichtental succeeds Ms. Bloom, with the title VP-general manager at Estee Lauder International, from VP-fragrance marketing, Estee Lauder USA and Canada.

Thomas K. Hernquist to senior VP-marketing, established business and marketing services, Nabisco Biscuit Co., East Hanover, N.J., from VP-marketing for the biscuit division. He succeeds Sharon A. Fordham, now president of a new Nabisco Global E-business unit.

Maura Mottolese, 32, to VP-marketing, Snapple Beverage Corp., White Plains, N.Y., from director-marketing. She succeeds Michael Sands, now chief marketing officer, Ben & Jerry's Homemade, Burlington, Vt.

Gary S. Moss to VP-advertising and marketing, Pep Boys-Manny, Moe & Jack, Philadelphia, a vacant position, from exec VP and worldwide account director, Saatchi & Saatchi, New York.

Cathryn Baskin to VP-editorial director, PC World, San Francisco, from editor in chief. She succeeds Phil Lemmons, who has assumed editorial responsibility for parent International Data Group's online business venture, in development.

Dan Stone to VP-general manager of the new media and entertainment e-business unit at Scient, San Francisco, from exec VP, Turner International.

Sharon Hatzel to the new post of VP-research director, BBDO Worldwide, Houston, from department manager -- marketing research and category management, Pennzoil Co.

Keith Harband, 38, to VP-marketing, Discovery Channel Retail, Berkeley, Calif., a new position, from VP-marketing, Gymboree Corp.

Marianne Howatson to senior managing director, ScreamingMedia's new Content Network, New York, from a consultant. Ms. Howatson formerly was an executive

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