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Anthony Wreford, 47, to president-CEO, Diversified Agency Services Europe, the marketing services division of Omnicom Group. Mr. Wreford, 47, has been a London-based consultant since 1988. He succeeds Michael Birkin, who held the title of U.K. president of DAS and now becomes president of DAS, New York. Also at DAS: Gary VonKennel, 50, to CEO, Tracy-Locke Partnership. Mr. VonKennel previously headed his own promotions company, Multi-Dimensional Marketing, and succeeds Bruce Orr, who is leaving the agency.

Robert O'Conner to president-events division, SFX Sports Group, Greenwich, Conn., a new position, from exec VP-chief operating officer, Sports Marketing & Television International.

Martin Grant to president, College Television Network, Atlanta. Most recently, Mr. Grant was president of sales, marketing and international ventures, Channel One Network.

Robert J. Aquilina to regional head of Europe, the Middle East and Africa, Estee Lauder International, New York, a new position, from exec VP.

Rudy Prajza to exec VP-global client managing director for the M&M/Mars business at D'Arcy Masius Benton & Bowles, New York, a new position, from president, McCann-Erickson Thailand, Bangkok.

Valerie Van Galder to exec VP-marketing, Sony Pictures Entertainment's new Screen Gems unit, Culver City, Calif., from senior VP-marketing and publicity, Fox Searchlight Pictures.

Graham Atkinson, 48, to senior VP-marketing, United Airlines, Chicago, from VP, Atlantic division. He succeeds David A. Coltman, who is leaving the company. Also: John D. Kiker, 39, to VP-advertising and communications, from VP-corporate communications.

Doug Milles to VP-marketing, Channel One Network, New York, from director of marketing, MSNBC.

Maureen Taxter to VP-marketing and retail, Nickelodeon Consumer Products, New York, from VP-licensing. She succeeds Lisa Marks, who left the company.

Bob Kasunic to account director, Four Points Digital, Chicago, a new position,

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