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Samuel T. Hubbard Jr., 49, to president-chief operating officer, Genesee Corp., Rochester, N.Y. He assumes titles previously held by John L. Wehle Jr., who remains Gene-see chairman-CEO.

Gary Beer, 48 to CEO, Smithsonian Business Ventures, Washington, from president-CEO, Sundance Group, Sundance, Utah.

Philip Conklin to managing director, J. Walter Thompson Co.'s direct marketing unit, ThompsonConnect Worldwide, New York, from director of account services. He succeeds Debra Brown, who left the company.

Robert Fulmer to senior VP-brand management, Domino's Pizza, Ann Arbor, Mich., a new position, from VP-field marketing.

Chris Lindbald to senior VP, Leo Burnett Co., Chicago, a new position, from VP-account director.

Bob Dorfman, 45, to executive creative director, Pickett Communications, San Francisco, from VP-associate creative director, Foote, Cone & Belding, San Francisco.

Matthijs Tellegen to VP-general manager, Estee Lauder Cos.' Aveda International, New York, a new position, from general manager of Lauder's South African unit.

Ken Rosen, 39, to VP-marketing Allegis Corp., San Francisco, from VP-product and brand marketing, Computer Curriculum Corp.

Melinda Duchak, 40, to VP-marketing and sales research, Univision National Spot Sales, New York, a new position, from director of national sales research, Lifetime Television.

Amy S. Hilliard to senior VP-marketing, Soft Sheen Products, Chicago, from president-CEO of her own multicultural marketing company, Hilliard Group. She succeeds Carol Sagers, who left the company.

Dave Spencer to VP-account supervisor, Doner, Southfield, Mich., from account supervisor.

Andrea Alfano, 42, to VP-marketing, online health services site SelfCare, Emeryville, Calif., from senior VP-account director, Publicis & Hal Riney, San Francisco.

Spence Kramer to director-advertising and program marketing, ESPN, New York,

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