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Gordon Harton to president, VF Corp.'s Lee jeans division, Greensboro, N.C., from VP-consumer marketing. He succeeds Terry Lay, now chairman, International Coalition, and president, European and Asian operations of VF.

Steve Schiffman to exec VP-marketing, the Weather Channel, Atlanta, from VP-strategic marketing, Nascar.

Thomas R. Weigman, 51, to senior VP-consumer market strategy and communication, Sprint Corp., Westwood, Kan., a new position, from president-Consumer Service Group for long distance. Len L. Lauer, 41, succeeds Mr. Weigman, from senior VP-brand management and public relations.

George Murphy, 43, to general marketing manager, Ford Motor Co.'s Ford Division, Dearborn, Mich., from VP-worldwide product management, GE Lighting, Cleveland. He succeeds Darryl Hazel, now executive director of Ford's North American Customer Service Division.

Bill Miller to senior VP-group account director, D'Arcy Masius Benton & Bowles, St. Louis, a new position, from VP. Also: John McDermott to senior VP-group creative director, from VP.

Steve Adams adds the title president to that of creative director, Keys Martin Advertising Group, East Hanover, N.J.

Annette Falso to VP-new product development, Chanel, New York, a new position, from executive director, new product development.

James Taylor, 41, to VP-marketing, Dannon Co., Tarrytown, N.Y., a vacant post, from VP-international marketing, Labatt Brewing, Caracas.

Steven F. Binder to associate publisher, Conde Nast Publications' Allure, New York, from VP-executive publisher, Hachette Filipacchi Magazines' Mirabella.

Mary Hicks to VP-marketing and communications, National Geographic Channels Worldwide, Washington, a new position, from creative director, National Geographic Channels Worldwide and National Geographic Television.

Gina Fratarcangeli to director of business development, Four Points Digital,

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