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Roger A. Haupt, 51, to chief operating officer for global operations, Leo Burnett Co., Chicago, from vice chairman.

Drew Madsen to exec VP-marketing, Olive Garden Italian Restaurant, Orlando, from president-North American division, International Masters Publishers, Stamford, Conn. He succeeds J.J. Buettgen, who left the company.

Ben West adds the title CEO to that of president, WestWayne, Atlanta, and Tampa, Fla. He succeeds Knox Massey Jr., who becomes chairman of the agency's finance committee.

Gary Bassell, 38, to president, Bates USA South, Coral Gables, Fla., a new position, from senior VP-general manager.

Ross Pillari to group VP-global marketing, BP Amoco, London, from marketing director, BP Oil Co.; the position is a new one, following BP Oil's acquisition of Amoco Corp. Also: Jim Boyajian to group VP, Chicago, from VP-marketing at Amoco Corp.

Birgit Kelley to senior VP-licensing, Joe Boxer Corp., San Francisco, a new post, from managing director, Esprit International.

Ken Calwell to VP-new product marketing and market research, Wendy's International, Dublin, Ohio, a new position, from senior director-marketing, Frito-Lay, Plano, Texas.

Jack Anderson, 46, to VP-marketing, Carnival Corp., Miami, from senior VP-marketing and sales, Holland America Line-Westours, Seattle. He succeeds Roderick K. McLeod, 58, now CEO, Project America, a division of American Classic Voyages.

Bill Zietz to VP-marketing, Cole-Haan, Yarmouth, Maine, from global director of advertising development, Nike, Beaverton, Ore. He succeeds Doug Ritchie, now VP-product management, a new position.

Scott McLaughlin, 49, to executive director-production and operations, Devon Direct Marketing & Advertising, Philadelphia, a new position, from production director on the Fleet Bank account.

Mary Hicks to VP-marketing and communications, National Geographic Channels Worldwide, Washington, a new position, from creative director, National

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