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Spencer Brown to CEO, Tyee Group, Portland, Ore., a direct response TV agency, from president. He succeeds Tim O'Leary, who left the company.

Alex Mironovich to president, Playboy Enterprises' Publishing Group, and exec VP of Playboy Enterprises, Chicago, from publisher, Meredith Corp.'s Better Homes & Gardens. He succeeds Marianne Howatson, who left the company last year. Jeannine Shao Collins succeeds Mr. Mironovich as publisher at Better Homes & Gardens, from associate publisher.

Tim Copacia adds the title CEO to that of president, Ross Roy Communications, Bloomfield Hills, Mich. He succeeds Bill Oswald, the former chairman-CEO, who left the company in November.

Rod Schrock to president-CEO, AltaVista Co., Palo Alto, Calif., from senior VP at parent Compaq Computer Corp.'s consumer product group.

Robert Michelson to president, iXL, Chicago, from president,

Laurel Rossi to exec VP-director of client services, Hill Holliday Direct, Boston, a new position, from director of marketing, Cyrk, Gloucester, Mass.

Peggy Belden to exec VP-director of sales, Westwood One, New York, a new position, from director of broadcast services, The Wall Street Journal Radio Network/

Dow Jones & Company.

Jordan Sollitto to senior VP-promotions and studio stores marketing, Warner Bros. Consumer Products, Burbank, Calif., a new position, from VP-promotions and branded foods.

Jane Huetter to VP-broadcast account manager, Media Edge, Detroit, from a partner at Bozell Worldwide, Southfield, Mich.

Jay Shields, 45, adds the title chief operating officer to that of exec VP, Austin Kelley Advertising, Atlanta.

Grant Griffin to VP-associate planning director on the Dodge account, BBDO Worldwide, Southfield, Mich., a new position, from senior planner-Dodge cars.

Ruth Reichl to editor in chief of Conde Nast Publications' Gourmet, New York, from restaurant critic for The New York Times. She succeeds Gail Zweigenthal,

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