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Ronald A. Fromm, 47, adds the title chairman-CEO, Brown Group, St. Louis, Mo., to that of president of Brown Group subsidiary Brown Shoe Co. He succeeds B.A. Bridgewater Jr., 64, who is retiring.

Susan Davidson to president, Liz Claiborne Inc.'s DKNY Jeans and DKNY Active, from VP-general manager, Dana Buchman Inc. She succeeds Mary Wilberding, who left the company.

Deede Dickson to exec VP-marketing, American Family Enterprises, Jersey City, N.J., a new position, from senior VP-circulation TV Guide.

Stephanie C. Bolick to senior VP, Stackig Advertising & Public Relations, McLean, Va., from senior director of communications and marketing, Wolf Trap Foundation.

Ron Zhiss, 37, to VP-director of business strategy, Wunderman Cato Johnson, Chicago, a new position, from director of strategic planning.

Baynard Saunders to VP-strategy, new-media company Ayres Guidice, Rochester, Mich., a new position, from exec VP-chief strategic officer, Bowne Internet Solutions, Birmingham, Mich.

Jeffrey A. Getz adds the title VP to that of director of print production, DDB Needham Worldwide, Chicago.

Mark Darling to VP-marketing, American Isuzu Motors, Cerritos, Calif. He succeeds Joe Fellona, now VP-regional operations for the Western division. Also: Tom Cavanagh to executive manager of advertising communications, a new position, from ad director.

John R. Beltz Jr. to VP-management supervisor, Bates Churchill, Houston, from marketing services manager, FMC Energy Systems Group.

E. Michelle Amlong, 34, to associate publisher, Hachette Filipacchi Magazines' George, New York, from publisher at the now-defunct Eating Well. She succeeds Deborah Marcogliese, who left the company. Eating Well was published by Eating Well Publishing Co., in which Hachette Filipacchi was a partner.

Jim Cowan to assistant account exec, Mark Russell & Associates, Syracuse, N.Y.,

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