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Carlos Gutierrez to CEO, Kellogg Co., Battle Creek, Mich., from president-chief operating officer. He will succeed Arnold Langbo, as expected, when he retires in April.

James Morrison to president, Redken's new professional division, New York, a new position, from VP-general manager, Redken Worldwide. Michael Tanguy succeeds Mr. Morrison, from VP-marketing and education.

Garrett Lawrence to exec VP-marketing director, Doremus & Co., San Francisco, from senior VP-director of client services, Publicis Technology. Also: Joseph E. McCormack to exec VP-creative director, from creative director, Publicis.

Janet Northen, 43, to senior VP-director of communications, McKinney & Silver, Raleigh, N.C., from director of communications, Fallon McElligott, Minneapolis.

Jerry Noonan to senior VP-worldwide marketing and new-product development, Polaroid Corp., Cambridge, Mass., from VP-North American consumer products. He succeeds Sandy Posa, who left the company.

Randy Swain to senior VP, AK Media Group, Seattle, a new position, from president, AK Media/Northwest.

Andrew R. Amill, 39, to VP-corporate sales, Times Mirror Magazines, New York, a new position, from associate publisher, Wenner Media's Men's Journal.

Neal Spector to VP-associate creative director, Creative Domain, Los Angeles, a new position, from creative director, Foote, Cone & Belding.

David Hardie, 40, to VP-marketing and general manager for the U.S. and Canada region, Eastman Kodak Co.'s consumer imaging division, Atlanta, from VP-sweet snacks, Nabisco Biscuit Co.

Ellen Asmodeo-Giglio to VP-sales and marketing, American Express Publishing Corp.'s Travel & Leisure, New York, a new position, from travel ad director. Also: Robert Tramondo to New York ad director, a new position, from New York sales director.

Michael V. Dukmejian to publisher, Time Inc.'s Mutual Funds, New York, from director of sales development, Sports Illustrated. He succeeds Edward Frey, who

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