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Ronald J. Gilmore, 42, to exec VP-marketing and advertising, CompUSA, Dallas, a new position, from senior VP. Also: Dina M. Gundelfinger, 33, to VP-advertising, a new position, from senior director-advertising.

Jay Piccola, 44, to exec VP-sales and marketing, Puma North America, Brockton, Mass., from exec VP-sales, Fruit of the Loom's sports and licensing division, Hudson, N.H.

Tom DeNardin to VP-marketing and sales, Thrifty Car Rental, Tulsa, Okla., from VP-sales and marketing, Western Pacific Airlines. He succeeds Bob Dimmick, now corporate VP-advertising and marketing, National Car Rental Systems, Minneapolis.

Joe Norris to chairman-CEO, Sullivan Higdon & Sink, Wichita, Kan., from president-creative director. He succeeds Vaughn Sink, who is retiring. Rand Mik-ulecky succeeds Mr. Norris as president, from senior VP-client services.

Brian E. Kardon to senior VP-marketing/chief marketing officer, Cahners Publishing Co., Newton, Mass., a new position, from VP-corporate marketing.

Van Andrews to VP-general manager, Toshiba America Information Systems' Computer Systems Division, Irvine, Calif., from senior VP-sales, marketing, service and support. He succeeds Tom Scott, who left the company. Also: Ron Smith to VP-strategic and business planning from VP-marketing. Jeffrey Friederichs, VP-worldwide marketing, adds Mr. Smith's U.S. marketing duties.

George Rogers to senior VP-group account director, Mullen, Wenham, Mass., a new position, from senior VP-account director, Arnold Communications, Boston.

Dennis Ryan, 34, to exec VP-executive creative director, J. Walter Thompson USA, Chicago, from senior VP-group creative director, DDB Needham Worldwide. Also at JWT, Detroit: Colleen Cleary to senior partner-management director, from account supervisor on the Ford account.

Colleen Boselli to senior VP-director of client services, Arnold Communications, Boston, from VP-associate director of account management, DDB Needham Worldwide, Chicago.

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