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John Fairchild will retire as chairman-editorial director of Fairchild Publications, New York, on March 6, his 70th birthday. Patrick McCarthy will succeed Mr. Fairchild, from exec VP-editorial.

David Lubars, 38, to CEO-chief creative officer, BBDO West, Los Angeles, from president and executive creative director. Those titles had not been in use at the agency for several years.

Eric D. Haueter to chairman, National Advertising Review Council's National Advertising Review Board, New York, from executive director. He succeeds Kenneth A. Cox, who retired.

Brette Popper to president of Quest and VP-business development, Meigher Communications, New York, from most recently president-publisher, USA Weekend. The post had been vacant since mid-1996, when Valerie Salembier left to become publisher of Esquire.

Eric Einhorn to vice chairman-chief strategy officer, McCann-Erickson Worldwide, New York, from exec VP-strategic review board director. He succeeds Peter Kim, who left the company.

Joe Norris to president-creative director, Sullivan Higdon & Sink, Wichita, Kan., from exec VP-creative director. He succeeds Vaughn Sink, now chairman-CEO.

Anne Cox to president, Eire Partners, Chicago, from a managing partner, following a buyout. Also: E. James Kearney and Ellen Best to co-owners of newly created direct-marketing shop Eire Direct, from a managing partner and senior VP-direct marketing, respectively, Eire Partners. Former managing partner David Sheehan is leaving the company.

Jack Wiswall to senior VP-external affairs, Cosmair, New York. He succeeds to duties formerly held by Exec VP Jim Nixon, who is retiring. Mr. Wiswall will continue as general manager of European Designer Fragrances.

Jeff McClelland to group account director-team leader, Kirshenbaum, Bond & Partners, New York, from exec VP-chief operating officer, Gray Kirk/VanSant, Baltimore. He succeeds Michael Rowland, who left the company.

Karen Beard to senior VP-sales and marketing, Alamo Rent A Car, Fort Lauderdale, Fla., a new position, from senior VP-operations. She takes over duties previously held by former exec VP-marketing Michael Batt, who left the company. James Tolzien succeeds Ms. Beard, from VP-finance.

Phyllis Ehrlich to VP-strategic marketing for kids, teens and young adults, Turner Marketing Solutions Group of Turner Broadcasting Sales, New York, from editor in chief, Disney Adventures. Suzanne Harper succeeds Ms. Ehrlich, from executive editor.

Lynda Keeler to VP-interactive marketing, Columbia TriStar Interactive, Los Angeles, from director of new media, Frankfurt Balkind.

Gregg Driben to VP-marketing, Kaplan Educational Centers, New York, from president, BTS Group, a marketing firm.

Marjorie Backaus to assistant VP-consumer markets, Global One, Reston, Va., an international joint venture of Deutsche Telekom, France Telecom and Sprint Corp., a new position, from director of ethnic-focused marketing, AT&T Corp., New York.

Gina Sanders to publisher, Gourmet, New York, from publisher, Details. She is succeeded by Linda Mason from associate publisher, GQ. Gourmet's former publisher, Peter King Hunsinger, was earlier named publisher of Architectural Digest.

Mary Donahue Quinlan to publisher, New Woman, New York, from corporate ad sales director, Conde Nast Publications. The post had been vacant since Lori Zelikow Florio left the company last year.

Marsha Koller to director of advertising, Valvoline Co., Lexington, Ky., from trade programs manager. She takes over duties previously held by Jan Horsfall, who left the company.

Clement Feng to director of marketing-retail padlock and security products, Master Lock Co., Waukesha, Wis., from manager of technology development. He succeeds Mike Letourneau, who left the company.

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