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Christopher Konal to senior partner and management supervisor, Ogilvy & Mather, Detroit, from management supervisor of technology. He succeeds Gene Hunt, who left the company.

Bill Greer to executive media director, McCann-Erickson Worldwide, San Francisco, a new position, from general manager, KSL Media.

Judy Ratcliffe to VP-management supervisor, W.B. Doner & Co., Southfield, Mich., from VP, McCann-Erickson Worldwide, San Francisco. She succeeds Michael Baskin, who left the company. Also: Anne Steinhauer to VP, from associate media director.

Bob Campbell to VP-marketing and brand integration, Your Choice TV, Englewood, Colo., from divisional VP-marketing for roast, ground and whole bean coffee, Nestle USA.

Bruce Davis to director of interactive communications, Biggs/Gilmore Communications' interactive communications department, Kalamazoo, Mich., from senior art director. Also: Kito Jumann to interactive account planner from assistant account exec.

Jeffrey R. Rotsch, 47, to senior VP-sales and distribution, General Mills, Minneapolis, from president of its Big G Cereals unit, He succeeds Edward K. Bixby, 62, who is retiring. Kendall J. Powell, 43, succeeds Mr. Rotsch as Big G Cereals president, from president of General Mills' Yoplait-Colombo unit. Ian R. Friendly, 37, becomes president of Yoplait-Colombo, from VP-Asia, Latin America and export for Switzerland-based Cereal Partners Worldwide.

John Keough to publisher, UNIX Review, San Mateo, Calif., a new position, from associate publisher.

Kenneth Kahn to VP-marketing, Muzak, Seattle, from Eastern regional sales manager. Also: Dino DeRose to VP-national sales, from director of national sales.

William J. Bolton, 51, to corporate exec VP and president-chief operating officer, Minneapolis-based Supervalu's retail food companies, from chairman-CEO, Bruno's, Birmingham, Ala.

Brian Newberry to senior VP-account director, Meldrum & Fewsmith, Cleveland, a

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