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Brian Goldner to exec VP-sales and marketing, a new position, Bandai America, Cerritos, Calif., from senior partner-worldwide director, JWT/Entertainment, Chi-cago.

Sandra Hughes, 48, to senior VP-local market development, a new position, Budget Rent a Car Corp., Lisle, Ill., from VP-franchisee integration.

James B. Lawrence to senior VP-marketing for the Americas, Air France, New York, from exec VP, Wells BDDP.

Nicole Reilly to managing director, Hill & Knowlton, New York, from VP, Fleishman Hillard.

David Rodriguez and Michele White to group senior VP-management supervisors, BBDO Worldwide, Southfield, Mich., from senior VP-management supervisors. Both positions are new.

Danny Fellin to senior VP-planning director, a new position, W.B. Doner & Co., Southfield, Mich., from VP-planning director

John B. Perrachon to president-chief operating officer, direct marketer and publisher Collier Newfield, New York, from senior executive.

Eve Asbury to VP-director of print and digital production, a new position, Saatchi & Saatchi Advertising, New York, from principal, Asbury-Bristow Communications.

Bill Barber, 31, to VP-consumer marketing and circulation planning, K-III Communications, New York, from VP-consumer marketing. He succeeds Steve Elzy, now VP-operations.

William J. Flatley to VP-advertising sales, Forbes, New York, from director of advertising. David Forgione succeeds Mr. Flatley, from manager of sales, Detroit.

Stephen Shepherd to associate publisher, a new position, Travel Holiday, New York, from travel advertising director, Modern Bride.

Anna Aldarelli to planning director, a new position, Warwick Baker O'Neill, New York, from senior planner, J. Walter Thompson USA.

Debbie Morrow to director of regional media/national outdoor advertising, a new position, Columbia/TriStar Motion Picture Group, Culver City, Calif., from

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